We had the good fortune of connecting with Franck Pedretti and we’ve shared our conversation below.

Hi Franck, how did you come up with the idea for your business?

I started falling in love with video production while I was an athelte, being a former pro snowboarder, I always wanted to be arounds cameras, and productions. After the end of my carreer I was proposed to be the host of an action sports show circa 2000 which I said yes! I learnt everything from scratch with the best guys in the industry… Quickly I came up by setting up my own video productions: B Side Prod which became today DSide Prod moving to B to D.

What should our readers know about your business?

After almost 20 years being on TV, working with the best crew around the world, I learnt a lot from each experience/productions we made. As a director of video, I do care a lot about sound design. The best compliment we get all the time: “We feel like your film is LIVE/ALIVE!” We try to keep it the most real as possible and bring all the ambiance that you are supposed to hear… It takes hours and hours of post productions just on sound design… For a wedding film as an example… we want to hear all the stories behind each clip that will make the feature film. People like to work with us, for who we are… we have a strong story telling, big background like I said with TV industry but not only. Sport gave me a lot! We learn everyday from each experience otherwise that would means we did not do our work right. It’s about growing everyday, all together to do better and better after each project!


Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

I love adore Encinitas/Carlsbad… but I’ll keep it private for now. Come and see me and I will give you the best tour all around.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

Definitely my wife, after 13 years, she is the one who has been pushing me. We created DSide Productions together in 2017 I believe…

Website: www.dsideprod.com

Instagram: https://www.instagram.com/dsideprod/

Yelp: https://www.yelp.com/biz/dside-prod-encinitas

Other: Vimeo Platform: https://vimeo.com/dsideprod

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.