We had the good fortune of connecting with Farah Doose and we’ve shared our conversation below.
Hi Farah, what’s one piece of conventional advice that you disagree with?
“Hustle isn’t just working on the things you like. It means doing the things you don’t enjoy so you can do the things you love.” I don’t believe in the notion that you have to hustle or work harder to be successful. The #1 thing I hear network marketing uplines say to their downlines when things are hard is “Just Work Harder.” As a former network marketer, I hustled for 5 years. I was spinning in so many directions that I never saw movement in my business. Working harder on the wrong things isn’t going to help home-based entrepreneurs. If you are just focused on doing more, your focus is divided and nothing gets done well. Most of the time, that “more” isn’t even going to move the needle on your business goals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
In 1998, I graduated from college with no idea about what I wanted to do with my business management degree. I floundered from job to job, trying to find my place. I didn’t know what industry I wanted to be in and no one wanted to hire a fresh from college girl to manage their business. On top of that, women were still finding their place in the business world. Most often, men were chosen for positions I applied for. When I had a baby, I took a break from working. It was a challenge to give up on my career goals, but they came first. I keep up working here and there from home and I found I really enjoyed it. When my children were older, I still wanted to be there for them. However, I wanted to find a way to start building a career again. This didn’t come without its challenges. In fact, there were many late-night cry sessions with my husband and friends. I dabbled in home organization and working for myself in network marketing. I found that I enjoyed the business side way more than actually trying to sell. While I completely believed in the product and the company, being a salesperson didn’t align with my personality or my vision for my life. After a year of soul-searching and advice from my network marketing leaders, I made a hard decision to realign my work with who I REALLY was and what I wanted my life to look like. So what next? I knew I wanted to help people, I still believed in my natural health company and I believed in working on my own terms. When I listened to network marketers, the #1 thing they struggle with was either the ‘How’ or the ‘To Do’s’ 1. They know they need to be doing something, but they don’t know how 2. They are drowning in all the things they are supposed to be doing Most successful network marketers are really good at connecting with people, starting conversations, booking parties or teaching classes. But after that, all the organization and what to do next can get them bogged down. I thought, how much time would it free up if they had someone to do some of those business things for them? Would they make more money if they could just focus on the things that they were truly good at? After talking with so many networking marketers, I found the solution: They needed someone to come in and handle the little business details for them. That is why I became a virtual assistant. I want to become a VIP team member, a partner in your business, and help you with the things that are bogging you down. But it isn’t enough to get the busy work off your plate, you also have to know WHAT is the next best step, so I partner with my clients to make sure they are taking the right steps in their business. In this process, I learned that what looks like failure can actually be a stepping stone to a greater purpose. I learned that if you aren’t aligned with your own personal values, you will not be successful. I learned to embrace the pivot. I found a way to creatively approach my own life, so I could work on my own terms, learn continuously (because I am a lifelong learner), AND help people who are loyal not only to themselves but to a cause!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in East County, San Diego. While most everyone I know is gaga over beach and coastal life in San Diego, I love inland life. There are so many wonderful hiking trails and eating places right out past the beaches. If you haven’t visited the Old Mission Dam in Mission Trails, eaten a Julian Pie, or slept under the stars in the Cleveland National Forest, you are missing the best of what San Diego has to offer. If you are visiting San Diego, here are my top picks for a fabulous day in East County. Or you can break up the trip and stay in Julian at one of their quaint bed and breakfasts. 9 am – Start at the Mission Trails Visitor Center and then visit the Old Mission Dam (1 Father Junipero Serra Trail, San Diego, CA 92119) 10:30 am – Take a 1 hour 15 min scenic drive up to Julian, California via the 67 N 11:45 pm: Eat a packed lunch at the Julian Pioneer Park and maybe visit the museum (2811 Washington St, Julian, CA 92036) 1:30 pm – Grab a piece of Sugar-Free Apple Pie from the Julian Pie Company (2225 Main Street, Julian, CA 92036) and walk around town 3 pm – Enjoy another 40 min scenic drive through the Cuyamaca Rancho State Park on route 79 S towards Descanso 4 Pm – Visit the Lions, Tigers, and Bears Animal Sanctuary (make sure to reserve your day and time ahead – 24402 Martin Way, Alpine, CA 91901) 6 pm – Continue your trip on the 8 west for 17 minutes and eat dinner at the Grand Ole BBQ in Flinn Springs
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shout-out to my Network Marketing Team. If it wasn’t for them, I would have never moved into virtual assisting. They showed me that it is ok to move in a different direction and supported me on the journey. They helped train me on so many skills and prepared me for my current career. Thanks, Robyn and Kelley for believing in me and understanding. You are my heroes! Secondly, I want to thank Dova Match for matching me up with amazing clients.