We had the good fortune of connecting with Erica Friedman and we’ve shared our conversation below.

Hi Erica, we’d love to hear more about how you thought about starting your own business?
My business was inspired by my own birth and postpartum recovery with my first son. After he was born in 2018 I felt completely lost in the process. I received the “all clear” from my medical provider at six weeks, but my body felt and looked “different.” I remember running on a treadmill shortly after, and I felt so unsupported. My body felt so foreign.

After further research and a visit to a Pelvic Floor Physical Therapist I learned more about diastasis recti and pelvic floor dysfunction. I learned that my body needed a little TLC and pelvic floor/core rehab + foundational work before I could head back in to my favorite bootcamp classes. I encourage all moms to visit a Pelvic Floor PT.

I spent two years on Pre & Postnatal Coursework (still learning/taking courses), educating myself on training strategies for all stages of motherhood, from trying to conceive to postpartum and beyond. I’m in a stage of life where a lot of women I know are getting married, trying to conceive, and having children. I wanted to be a resource and coach for them to turn to with questions. I wanted to support this population, one that is often met with generic statements like “do what you’ve always done.” 85% of women will have a child at some point in their lives – that’s a lot! We deserve better. 

What should our readers know about your business?
My business, Erica Friedman Wellness, is dedicated to helping moms feel strong and powerful at all stages of motherhood. I’m a coach, but also a friend and guide.

I create fitness programming that prepares mamas for labor, postpartum recovery, and the activities of daily life as a parent. My goal is to equip you with the knowledge, strength, and function to heal, move well, and have the energy for the toughest job you’ll ever love – motherhood. I offer 1:1 personal training and group training (virtually + in person), with a focus on core + pelvic floor health and rehab, and a safe (re) introduction to movement postpartum.

I love what I do. There are so many nuances to training pregnant and postpartum clients. Every session and client is an opportunity to navigate the ever changing (and so powerful!) female body.

Working with this group of strong women is both physical + mental. Through the ups and downs of motherhood my clients become close friends. We talk a lot about motherhood identity, body image, mental health, juggling it all/time management, and workouts that empower us/make us feel stronger versus zap our energy. It’s amazing to have such a positive impact on someone else’s life and be a member of their motherhood village.

Education is at the core of what I do. There is always SO much to learn in perinatal health and I love fully understanding and explaining the WHY behind everything I do with clients. Everything is very thoughtfully designed. I think clients appreciate that learning process as well.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Torrey Pines – My husband and I love hiking Torrey Pines

George’s at the Cove – A personal favorite spot for fine dining/special occasions. The view and service are always amazing.

La Jolla Cove – just a beautiful place to walk around

Hillcrest / Little Italy Farmer’s Market: A great place to people watch, try local eats, and pickup fresh produce.  We don’t get out much these days with two littles, but anything you can do outside is fabulous. San Diego weather makes that possible and fun all year long.

Who else deserves some credit and recognition?
I’d love to give a shoutout to the Pre- & Postnatal Experts I have learned from (and continue to learn from) along the way:

– Jessie Mundell
– Brianna Battles
– Antony Lo
– Julie Wiebe
– Sarah Duvall …and so many more!

Website: https://ericafriedmanwellness.com/
Instagram: https://www.instagram.com/ericafriedman_wellness/
Linkedin: https://www.linkedin.com/in/ericaefronfriedman/
Twitter: https://twitter.com/EF_Wellness
Facebook: https://www.facebook.com/EricaFriedmanWellness

Image Credits
@charieee (Charie Juaneza) – Maternity photos

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