We had the good fortune of connecting with Eric Bingham and we’ve shared our conversation below.
Hi Eric, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business, was very simply wanting to utilize my talents as a creative director to create something that could help people. In my quest for this, what emerged was a cannabis edible line named after my grandma and using her generations old caramel recipe to deliver a product that has truly benefited people from a health and wellness perspective.
Alright, so let’s move onto what keeps you busy professionally?
At a very young age, I was constantly drawing. I can remember my grandma alway encouraging me to draw and create. I would create cartoon characters and get immersed in my own creative world. As I got older this would become not only my passion but my career. I ended up going to a specialized art school with a focus on 3-D digital animation and dimensional design. With 3-D digital programs being so new, there wasn’t a lot of teachers who had the skills or abilities to truly teach the curriculum and since I was learning at a faster are than the teachers, I ended up leaving school to start my career. I was lucky enough to get an opportunity to work for a small print shop in my area and that would start an incredible journey! I would get hired away by larger and larger companies creating national award winning campaigns of such companies as AAA, Kaiser Permanente, Disney, Honda, Experian, and many others. I’ve had a very rewarding career over my 30 years working as an Art Director and Creative Director. This would help me more than ever as I built our brand Granny-B Goods. My brands story stems from my love for my grandmother and her belief in me as a creative. She also battled cancer numerous times and creating a brand that would help people in similar situations was my ultimate goal when building our brand. I wanted our brand to have a voice of compassion, kindness and support for those in need. Building brands has always been my passion, but being able to build a brand that truly helps people far surpasses any awards accolades or monetary success. It becomes more of a humanitarian effort. I wish more people and companies put humanity before profit.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being that I’ve only lived in the Palm Springs area a short time, I’m still learning all of the fun hot spots. I have been so excited with exploring and finding new places. I would definitely take my friends to the mineral hot springs in Desert Hot Springs and the Aerial Tram Ride. There’s also great shopping at the Outlets in Cabazon and as far as eating, there are so many eclectic restaurants and bars but I would for sure take them to Oscars downtown for their Drag Brunch. I’ve Neve been the greatest with planning an itinerary, I’ve always been one to go with the flow and see where the day takes you. I feel like letting things flow organically takes you often where you needed to go and never realized it. I love being surprised by new adventures!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout definitely goes out to my girlfriend! Without her trust, belief and dedication, I would never have been able to achieve what we’ve been able to achieve. She has given up so much for me to allow me his opportunity to build a business in an industry that has many more failures than successes. Being a strong, powerful and compassionate partner makes all the difference in the world to someones success in all aspects of their lives and I couldn’t imagine being where I am today without her.
Other: Weedmaps: grannybgoods