We had the good fortune of connecting with Diana Bang and we’ve shared our conversation below.
Hi Diana, what led you to pursuing a creative path professionally?
I was working full days, had two kids under two years old, and 10pm was the only time in the day when I had a moment to myself. That’s the time I would start baking, experimenting, sketching, editing, and allowing inspiration to take true form. And that’s how I started my business, out of a need for self care and expression at the end of each day. I would have never imagined that my artistic outlet would one day grow into a full-service event design business. I love working in this industry because the creative possibilities are endless. Each client has a unique personality, each event has a specific purpose, and I get to help bring each client’s vision to life. What I love most about my job is that I get to use creativity to bring beauty into life’s milestone moments.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets Paperlattes apart from other event design businesses is that we do almost all of the work in-house. We build backdrops, make balloon garlands, bake desserts, arrange flowers, etc. The thought of focusing on one area crossed my mind many times, but I love being able to exercise my creativity, while providing the convenience of a one-stop shop. In the end, the consumer benefits because I don’t have to up-charge for hiring third party vendors. However, I know my own creative limits and I’ve been fortunate to meet and partner with some brilliant minds in the industry who can offer things that I can’t. My biggest challenge was taking that mental and emotional leap of faith that this would be my new profession. I asked myself (and still do), will I book enough events in a month? Will I be financially stable? It was and continues to be a classic case of imposter syndrome. Thankfully, I have a strong support system and amazing clients who are willing to support my business. The funny thing is, I actually have a finance background. I excelled in numbers so I majored in business and went straight into finance after college. But my hobbies were always deeply connected to creative endeavors where I could make things with my hands (crafting, sewing, baking, etc.). I was never professionally trained in art or design, so I often doubted my aesthetic abilities. I thought “I wasn’t ready” to go into this event design industry. It was a scary thought to change careers in my mid-30s, with two little ones at home. But I learned that I really just had to believe in myself, stay focused on MY journey, and not compare my background and experiences (or lack thereof) to those of others.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a mom to two rambunctious little boys (ages 4 and 3), so I would take my friend (who is likely also a parent) to an outdoor destination during the day. Los Angeles has so much to offer when it comes to kid friendly places where adults can also hang and catch up. We would check out Descanso Gardens, the LA Zoo, Americana, Griffith Observatory, etc. If we were feeling up for it, we would go to Underwood Farms to pick some fruits and vegetables. At night, we’d leave the kids at home with our partners so we could grab some Korean BBQ in Koreatown and go for drinks in J-Town/Arts District.
Who else deserves some credit and recognition?
A huge shoutout to my family, especially my husband who is also my partner and is responsible for all things “extra” (i.e., building client displays and backdrops, setting up/breaking down, and everything in between). My parents, who are constantly helping me with whatever I need, whether it’s a delivery or picking up the kids, couldn’t do it without them. And my best friends (you know who you are), who told me that this profession was my calling long before I even knew it myself. My whole support system got me to where I am right now!