We had the good fortune of connecting with Daryl Yong and we’ve shared our conversation below.
Hi Daryl, can you walk us through the thought-process of starting your business?
For my Coaching & Personal Training business: I’ve always leaned towards the side of working independently and helping people get strong and healthy. Taking control of my own fitness and health completely changed my life in 2010 and no work makes me happier than helping others do the same. I’ve owned this personal training business back in Australia for over 6 years and I was waiting for the right opportunity to establish it here too.
In regards to digital marketing: my professional background and college education is in marketing. I believe that the current and future space of marketing is hugely digital and social media is one of the biggest channels to reach the masses!When I decided I needed to build some digital marketing skills, I chose blogging and social media as the initial vehicle. Gave myself a challenge in building something from the ground up.
I started off with a simple foodie blog, website, & an Instagram and learnt the ropes of how to play the algorithm, what posts work, how to storyboard and how to create and execute a campaign. Thankfully I was able to work my skills to a level where I was able to turn it into a full time position managing social media accounts and handling promotions. My personal training business also offers online coaching, so that pushed me to develop my own digital marketing skills such as navigating google ads and local lead generation.
I owned an online retail business in 2015 which provided a foundation in the initial landscape of social media, its algorithms and how to get your posts noticed. Observing how social media operates was a turning point; realizing how these apps are designed to capture the attention of its users.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I believe it’s extremely important to know the functions that exist within a clients’ business and there’s a formula in how we get their online presence from point A to point B.
Digital Marketing is a strong way to attract new business, especially from those who have never heard of your brand. But it is a hell of a time consuming function for most new businesses that do not know what they are doing.
Business owners’ time and focus should be directed towards creating, innovating and elevating their product/service or customer experience, not trying to figure out marketing functions. That’s where marketers come in. As a content creator, we are a story-teller of what the business can offer to the customer, why customers need you and why your product or service can make their lives better.
Marketing professionals who know how to reach your customers, will return large amounts of your time, so you can focus on improving the customer experience and your products, which exponentially increase the lifetime value of your customers.
As a digital marketer, I specialize in content creation, blogs, social media management and creating engagement campaigns.
As a Health and Fitness coach:
I’m on a mission to simplify the most important parts of Fitness, Wellness and Health for the general population. There’s so much contrasting information out there on the internet and beyond that will make your head spin.
My job is to reduce it all into what matters and what works for my clients. We are all so unique and different, so cookie-cutter programs and dogmatic approaches to fitness never work.
As a coach, I find what FITS you, in both fitness and nutrition and then we make it work for you! The hardest part of getting started is getting started. Accountability and consistency is key and sometimes it’s hard to achieve that all by yourself.
Sometimes a guiding hand can be the warm guarantee that you need, to have your goals fulfilled.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ve actually done this a couple of times in the last two months with my family from overseas! You’re about to ask a foodie their favorite question: Probably easiest for me to break this down into areas in SD:
North Park for some awesome breweries and cool restaurants!
Underbelly ramen is my favorite.
Cloak and Petal for sushi and a cool vibe.
Morning Glory is an insane brunch place with an awesome decor + experience.
Love cesarina’s pasta.
Juniper & Ivy for a great cheeseburger
Salt and Straw for some delicious ice cream. They’re known to have wacky flavors too (like their Olive Oil flavor).
La Jolla –
Trilogy Cafe for amazing Vegan food on a cozy rooftop space + Yoga studio and ya gotta show them La Jolla cove & the seals!
George’s for a beautiful view and upscale eats.
Dukes for a similar view and something more casual
Solana Beach for upscale eating/brunch.
Claires in Solana beach is one of my wife’s favorites.
Station Sushi has a great happy hour.
Rare society is an amazing (pricey, but amazing!) steakhouse for date night or a special event
Zoo & Seaworld.
Pacific Beach: for a great time (if you’re in your 20’s)
PB Alehouse for insanely good New American food and craft beer.
Moe’s Mission beach for an amazing steakhouse dinner experience.
El Trompo for some great, cheap tacos.
Backyard Kitchen and Tap for a casual, but rowdy night out.
Waterbar for an Ocean front view and an awesome club experience.
Firehouse if you like to get down to some techno/experimental genres of house
Pb Shore club if you’re looking for a messy time you won’t remember.
El Prez for casual rooftop drinks
The Whaley House (for those into haunted, spooky stuff.)
For dinner: Big fan of Miguels. Their margaritas are my favorite.
Encinitas and Leucadia in North County:
Meditation gardens, the Encinitas strip.
The Fish shop for awesome fish tacos.
You gotta hit D-Street, moonlight or swamis for a sunset.
+ Union Kitchen and Tap for dinner and awesome Happy hour specials. (Try and say no to $5 Margaritas!)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife, Olivia has been my rock throughout establishing myself here & my family back home in Aus.
Eric Leitstein, the CEO of the company I’m currently working for, has been hugely influential in my success here in the US. He’s a fantastic mentor and has 30+ years experience within his industry. He’s a classic story of the American dream of starting with nothing and building a hospitality empire with nothing but a couple of maxed out credit cards.
At 61 years old, he’s still organizing massive growth and further potential for the company. Needless to say he’s an inspiring guy.
I also have a lot of love and respect for my Brazillian Jiu Jitsu gym, Gracie Barra Encinitas. It’s been a grounding practice to pick up since I’ve been here and the people in that community are incredible.