We had the good fortune of connecting with Darren Fishman and we’ve shared our conversation below.
Hi Darren, we’d love to hear about how you approach risk and risk-taking
Risk taking is a part of my every day. Every time you present a new concept to a client, and want to push the creative envelope a little to make them standout, it’s a risk with whether they will accept and approve it.
With my Twin Palms clothing brand, putting out a new collection is always a nervous time and somewhat risky as predicting the taste of the public is not exactly a science! You never know what styles might be a hit, while others may not resonate as well.
But the biggest risk of all was moving from Australia to Palm Springs to set up shop in a new country. But I felt it was time for new horizons and new challenges, and it’s all worked out well as I seem to vibe better with the American “can do” attitude, confident outlook and entrepreneurial spirit.
What should our readers know about your business?
Well I love to keep busy with a variety of ventures. So I run a high end vacation rental home called Mod Mirror Villa as well as the aforementioned fashion label called Twin Palms Clothing Co. which is a desert inspired apparel brand.
I am also the owner and creative director at Desert Society which is an agency that is all about generating creativity to help the Coachella Valley and surrounding SoCal communities shine brighter. We do this in a number of disciplines including advertising, marketing, events and interior design because we are as passionate about developing memorable brands, captivating designs, engaging moments and alluring environments as we are about the SoCal region itself.
After many years working in large agencies in Australia working with multinational brands, I wanted to bring that experience to the communities here, but without all the huge hierarchy and infrastructure of a large agency. So we can service small and medium businesses in an agile, responsive and cost effective manner, but give them big agency experience.
And with the number of vacation homes in the area, we also expanded into interior design, being able to create a brand for the house, market it, and design the remodel too!
What sets us apart is our business savviness, and common sense creative solutions designed to get clients more customers and keep them coming back. When it comes to interior it’s our resourcefulness that can you a million dollar look without having to spend a million dollars!
Networking has helped us grow, but that only works if you’re doing a great job and getting the recommendations – and so far that’s how it’s been working out.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My mother recently visited and the itinerary included Sunnylands, The Living Desert, Palms Springs Art Museum, the Aerial Tramway, and the Plaza Theatre. As far as restaurants I would take them to Tropicale, Jakes, Eight9Four, Mr Lyons, Del Rey, Tac/Quila – and that’s just for starters. There are so many superb restaurants in the area.
For a drink Bootlegger Tiki is fun, as is Tonga Hut, and V Wine Lounge for something less “tiki”.
A drag brunch is also fun at Roly Chinese Fusion for something different!
Who else deserves some credit and recognition?
Well I think I can take a lot from Henry Ford for his quote… “Whether you think you can, or you think you can’t – you’re right,” Plus I used to have a 65 Mustang back in Australia! Maybe that started my love affair with the USA? I now own a classic Lincoln Continental which falls under the Ford umbrella so maybe there’s something in that?