We had the good fortune of connecting with Danielle Wu and we’ve shared our conversation below.
Hi Danielle, we’d love to hear about how you approach risk and risk-taking
Isn’t it always surprising when you hear what others may think of you? People often tell me that I was “Brave” to start my own company (Especially in an area that I had no experience in!) or to pack a bag and move to New York City with no job or place to live. Hearing this always comes as a shock to me because I certainly have never viewed myself as a risk taker but rather the opposite. At these two key points in my life I didn’t feel like I was taking a risk but looking back, I was. Somewhere along my journey to adulthood I developed a way to de-risk situations through planning that I’ll share with you. First of all, I have to recognize that I am lucky and grew up around 2 entrepreneurial parents who showed me that working hard and trying new things is fun! Growing up I’ve seen them try many different ventures, some with success and others that generated fun memories. Working late or on the weekends was a given but the life they were able to build together is remarkable and worth it. So from a young age I knew that I wanted to build a similar life for myself.
As a child you’re not really thinking about how these experiences are shaping you but I am now more appreciative and thankful for these lessons. Now onto the methodology. Many people like to view choices and risks by focusing on what they have to loose. I set up my equation a little differently. I focus on what I have to gain. Experience? Ability to help others? Money? Fame? New Knowledge? My focus is on how happy I would be if I were to achieve what I set out to do. I like to sleep on opportunities for a few weeks to see if I’m still constantly thinking about it. If I am, I trust my gut and go for it. I ask myself, “What do I really have to lose?” Usually, it’s nothing really! Once I decide to go for it I like to map what the WORST case scenario is. I brainstorm what action I would take if it were to happen. For example, if the company fails the worst thing I would have to do is find a new job, possibly multiple to regain any wealth or savings I may have spent. Or let’s say I didn’t find a job or an apartment in the 2 weeks I gave myself to settle in New York. The WORST? I’d have to move back in with my parents in California while I figuring out a new plan.
Another key thing I do is set timelines for myself. It is important to be realistic about your commitment to seeing something through and if you have the required skills to do it. Before jumping into a new project or risk, I like to map out key timeframes to hold myself accountable to accomplish a milestone by. If I don’t, I quit and fail early. There’s also always the worry about what it might look like to others if I fail, but you can ask yourself, in 5 years will this still matter? Probably not.
So the lesson here is if there’s something in your life that you’ve always wondered about, you should just go for it! Be prepared to address any potential problems that can arise and it won’t feel as scary or risky since you have a plan. The only thing stopping you from the life you want is you!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At MORE SUNDAY, our mission is to help you take care of yourself, your loved ones and our planet by limiting your exposure to toxic chemicals through luxurious, functional and sustainable 100% mulberry silk clothing and accessories that help you look – and feel- your absolute best! We are a Sustainable, Honest, Affordable and Innovative luxury brand. We’re a small but growing company and we challenge the status quo of how things are traditionally done in the retail industry.
Our journey to get to where we are today was not easy but so much fun. While I had experience in ecommerce, branding, and digital marketing, I started as a true beginner when it came to product design, development, and production. While some may view this as a disadvantage, I saw it as an advantage because I was not afraid to do things differently. Aside from only working with certified non-toxic fabrics that will biodegrade when thrown away, we are doing things like shipping products in bundles to use less polybags in transport, and thinking through designs that utilize every piece of material so nothing goes to waste! While people say you can’t have it all, we do our best to design products that really CAN do it all while being natural and safe for you and Mother Earth.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here are some of my favorite places to visit:
Things to Do: Black’s Beach – Pretty rare to come across a nude beach 😉 San Diego Zoo – You can spend a whole day here! Torey Pines Gliderport – People watching spot with a cute café you can get snacks at and enjoy the sunrise or sunset. Drive across Coronado Bridge Hotel Del Coronado
Things to Eat: Sidecar Doughnuts & Coffee – Huckleberry is the best! Blue Ocean/Harumama – The character buns are so good!
Things to Drink: Mikkeller Brewing Company Pure Project Gas Lamp District – Recommend checking out Prohibition
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Mom and Dad – Nick and Jennifer who taught me that hard work always pays off My Sister – Diane who taught me to believe in my dreams
Amber Waller Photography & Yuka Lu Photography