We had the good fortune of connecting with Citadel Nicolas-Penn and we’ve shared our conversation below.
Hi Citadel, can you walk us through the thought-process of starting your business?
I am a very creative person and I always wanted to use my full potential. I don’t want to limit myself if I know that I can do more. Starting a business is not easy, especially if the vision is big. It’s always been my dream to have a business of my own. I had a great career as a Financial Advisor with the best full brokerage company, and my practice was my business. I was happy because I was able to help a lot of people. However, because the financial industry is highly regulated, it’s not designed for people with creative minds. There are other ways I can help other people… not just staying in the financial industry. That’s when I realized where my passion is. My passion for photos is so strong, it pulled me out of the financial industry and made me focus on what I really love, being a business person in the photography industry, making the photography process easier for both the photographer and the client.
What should our readers know about your business?
As a new Mom, I believe it takes a village to raise a child, and so is business. It takes a community to grow a business. I am so fortunate and blessed with a powerful team who’s been working closely with me in building our process and products. Our combined expertise, values, and passion give us the strength in overcoming challenges. Our company GO2PIX, is an online platform where people can easily book a professional photographer. Be it for personal or for business needs. People have their family doctor for life, mechanic for life, and others. Now it’s time to work with GO2PIX, your photographer for life. Go2Pix is the next generation of consumer-centric business adaptation for the photography industry. We make it extremely easy for you to shop, schedule, pose and collect your photos with seamless support provided by enthusiastic professionals who are dedicated to ensuring the best photo experience for you and your family. From transparent pricing using our pricing calculator to our one on one consultations to ensure we understand the unique needs of every client. We take the stress out of the process and streamline everything to make the whole experience quick and easy. Please reach out today to schedule your free consultation.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
An ideal visit would include: a day in La Jolla and Coronado, take the tour bus from Old Town and introduce different landmarks to my family and friends. Another day just in Balboa Park, do a photoshoot showing amazing structures as the background, like the San Diego Youth Symphony and Conservatory, Houses of different countries, Museum, etc. Then styled picnic at the beach with a photoshoot to capture the moment, go for a hike at the Potato Chip Rock, or in Ramona, Julian, and more. There’s so much to do in San Diego. We can easily go for a trip to Big Bear, Joshua Tree, Palm Spring, or stay on the beautiful beach of San Diego.
Who else deserves some credit and recognition?
I wouldn’t be where I am today without the love, support, guidance, and help of family and friends, my GO2PIX core team, my mentors, and my organizations. My husband, Kelson Penn, and his family, my Co-founder Rey Nicolas, my organizations; National Association of Women Business Owners-San Diego, American Business Women’s Association-Soaring Eagles, Rancho Bernardo Rotary Club, The Divorce Transition Professionals – San Diego, Letip of Greater San Diego, FilAm Chamber of Commerce North County and Oceanside Sea Lions, ClubCorp, and Alzheimer’s Association.
GO2PIX – Your Photographer for Life