We had the good fortune of connecting with Cindy Macaranas and we’ve shared our conversation below.
Hi Cindy, how do you think about risk?
When I think about the idea of a risk, I think about challenges in my own life, whether personal or business. I was diagnosed with Chronic Kidney Disease and doing dialysis in 2006, which is when I started my business, so that itself was the first biggest risk I took to start my business while also going through treatment for my kidney. As a single mother, my disability income would not have been enough to raise three children, so that is what pushed me to take that risk. Later that year, I was blessed to have a kidney transplant. After two years, I had a stroke while still concentrating on my business, trying to have a steady income. In 2015, I was diagnosed with stage 3 breast cancer. For a full year, I had to halt my business due to my treatment. After a year of chemotherapy, I was so grateful to work again, participating in all the vendor events that I can do with my body still in recovery. In 2018, I was diagnosed with Mitral Valve Stenosis and Atrial Fibrillation. Throughout all these medical conditions, I had to risk my business multiple times, whether it was stopping my business completely while I was in the hospital or risking my health to go back into business while my body was still recovering. My risk taking did not stop there, however. In 2020, during the pandemic of all times, I decided to buy a boutique truck, something I could use to put my products in and take my business to my clients as well as making my vendor setup in future events easier. This has been my dream when I first started my business back in 2006. Because of the virus, my business struggled and continues to struggle going into 2021. Stay at home regulations while the quarantine was in effect canceled all events I was supposed to attend as well as any future events that I wanted to bring my business into. The risk of buying this truck was necessary for me to grow my business and work around this pandemic. Whether it was my medical conditions or buying my boutique truck during Covid-19, taking risks is what started my business and what has brought me to this point in my career.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Presently, I am most proud of the boutique truck and I am excited to get it operating and bringing my business to my clients, hopefully this year. This has been my business vision and though it was not easy, it was made possible with extended planning throughout the years. Patience is the key when overcoming challenges for me. I had my business planned since 2006, but I had to be patient to get to where I am today. Now, it will be easier to reach my clientele and having minimum set up at events, having my products in my truck ready. However, there is no easy way to start a business. You must learn to commit, learn to take risks, and learn to commit to taking said risks. I want people to know that even though my brand is very personal to me, it caters to everyone. The island clothing that I specialize in are customized to my own liking but are not only meant for one community. The clothing that I make, and sell are made mostly for women, but I also have men’s clothing. I also have my merchandise in all sizes, with most of them labeled as one size. Having made business with all types of customers that equally enjoy any of the merchandise that they buy from me, it really pushed me to continue on one size clothing. My merchandise is also very versatile, where one piece of wear can be worn at least four different ways, making it seem like four different pieces of clothing. Along with island clothing, I also sell handcrafted jewelry and other accessories that give off the island feel with the use of various shells, ocean animals, flowers, and many more that cannot be found in any store. I am also proud of my merchandise being very affordable, of great quality, and unique that cannot be found in any other store. I like bringing the island feel to my customers through my merchandise without my customers having to go to Hawaii or any pacific island to get them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend is visiting here in San Diego, first place I would take her will be in Mission Basilica San Diego de Alcala. I enjoyed it very much that first time I went there, so I would think she would enjoy it just as much as I did. Balboa Park would definitely be somewhere to go to with its multiple museums and other sites located within it. The countless beaches here in San Diego including La Jolla shores, Mission beach, Ocean beach, and many others are places to behold when showing someone around. Old Town, San Diego Zoo, SeaWorld, USS Midway, Seaport Village are just a handful of sites to visit. There is honestly too many to mention and though most can be seen in a week, it will take way more than that to truly experience what San Diego has to offer.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
FAMILY is my primary support; my three children have been my drive in my business. My two boys, who are in the photos, are my manpower in all my business activities, helping me set up at events I attend and breaking down my set up at the end of everything. With my truck, I will be a travelling vendor and my youngest son will be my driver. My kids are my world and I breathe for them. FRIENDS are a huge ally in my business. They are my customers and constantly refer me for more business. I have featured some of my friends in the photos with the products they have purchased from me and though that is a way to show them that I appreciate their support, I cannot thank them enough for all they have done for me.
FB: Joel Ortiz