We had the good fortune of connecting with Brittany Cubero and we’ve shared our conversation below.
Hi Brittany, we’d love to hear about how you approach risk and risk-taking
I think this is something about me that has made me a good entrepreneur, but not a great student. I’m good with risk, I can get very comfortable with it compared to a lot of people I know. So even starting my business, a lot of people thought I was insanely brave because I dropped out of college to make it happen when my business started taking off. But to me it wasn’t brave, to me it was the obvious choice. Bravery is being afraid and doing the scary thing anyway, but I wasn’t afraid. I was more afraid to stay in school and acquire more debt and still maybe not get a job that I loved/ could sustain me. But this way I knew I was heading straight to a job that I loved.
Alright, so let’s move onto what keeps you busy professionally?
My first and primary business is luxury wedding florals, which I started doing as a “side hustle” to get through college. I’ve always known I wanted to have a creative career and wouldn’t be satisfied without one. The problem is, I’m a terrible student. I have severe ADHD and I showed up at my high school graduation not even knowing if they were going to call my name. Honestly, they probably shouldn’t have!
I always assumed I’d be an underachiever in life… watching my friends all thrive in AP classes and getting full ride scholarships, meanwhile it took me 4.5 years to get my associates degree at a community college (Fun fact; I failed art appreciation.)
But here’s where the story changed:
Entrepreneurship is my THING. I had no idea I had it in me. But I absolutely love it and it works for my interest driven mind. There’s enough risk to keep me excited, enough creativity to where I never get bored, enough freedom to throw out ideas and see what sticks. Don’t get me wrong, sometimes it has been so hard that I’ve wanted to give up. Many times, actually.
But I desperately wish I could go back in time and tell my ADHD, underachieving self that school doesn’t define me, my talent, or my success.
Today I see myself as a competent business woman with good instincts and a bucketload of creative and other skills. I’ve created a business that has doubled in revenue every year (even during a pandemic) and is now bicoastal. I also have some passion projects in the work. I grew a tiktok account to over 100k followers in the last year and have created dozens of viral videos for myself and for clients. Moving forward I will not only be offering luxury florals for weddings in Asheville NC and Southern California, but I also create luxury branded and fun user generated content for brands, and social media management and consultations for small creative businesses.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I LOVE to go walking around the cute neighborhoods to see the flowers. When my mom came to visit we spent hours walking around north park. I also love the Torrey Pines hike.
My favorite spots to eat: I love Pomegranate, Meraki Cafe, Buona Forchetta, Medina, and the sweet treats at the Gluten Free Bakery and An’s Dry Cleaning!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Oh man, I am fully aware that I could not have done any of this independently.
First of all, my mom who, on top of working her full time job helped me SO much my first year, and still is willing to run to the shop and help me with last minute things when I need it. I’ve also butchered her garden many times to provide gorgeous foraged florals to my clients. Not to mention that it was her garden that instilled a love of flowers and nature in me from a very young age.
My incredible team who has pulled late nights, early mornings, has watched me cry.. even have bandaged me up when I cut my hand open because I pass out at the sight of blood so I had to lay on the floor and let my assistant bandage me up while I was blacking out a little bit.
My closest friends have all pitched in and helped me in a pinch, from loading vans to cleaning buckets, to just bringing me food and coffee. My industry friends, other florists who have become mentors and friends that I can call for favors and emotional support.
My partner, who has seen me through many “I just want to give up and go get a job” days.
My business coach, Rebecca Ching: Without her I’d still be running my businesses from crippling shame and perfectionism instead of joy and leadership.
Other: @lgbtweddings on tiktok as well as @petalandfernwnc on tiktok
The Chandelier photo credit goes to Willet Photo