We had the good fortune of connecting with Brandine Strand and we’ve shared our conversation below.
Hi Brandine, what was your thought process behind starting your own business?
I came up with the idea of Cali Raw Nutrition in 2018 after losing my very first dog, Clyde. At the time Clyde passed away, I was only aware of a kibble diet for dogs and so the quality of life for Clyde’s last five years was not optimal.
Soon after losing Clyde, my rescue dog, Dharma, started developing allergies and I was then introduced to a raw dog food diet. I started to see benefits within weeks and was sold!
I was so compelled by the visible changes I saw in Dharma, that she started telling all my friends and family about the benefits of raw dog food. My passion continued to grow to help other pet parents make informed decisions about their dog’s health, and that was the start of Cali Raw!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
For us it’s all about quality. From our products to our service to our team culture. We have a saying, how you do anything is how you do everything, and for us it’s quality. We’re extremely proud of our incredible formulas and our reputation for out of this world service. As a company that started just 1 year prior to the pandemic, it’s been no easy road. From the lockdown to labor shortages to supply chain chaos, it’s been a wild ride full of lessons, disappointments, losses and hard days but we just keep going because of our customers. They are literally the most amazing people to work for. Supporting people in the raw journey is the most fulfilling job I’ve ever had. I have built and sold businesses in my career. It’s always hard but it’s not always this fulfilling.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My best of So Cal Tour would include day trips to Encinitas, Laguna Beach & Malibu. I love the meditation gardens in Encinitas, the art galleries in Laguna and hiking in Malibu. I would absolutely take them to the best Sushi I’ve ever had called Sushi Shibucho in Costa Mesa. Renting some E-bikes, kayaks & paddle boards would be a must somewhere along the way.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It most definitely takes a team to get where we are today. Our success is the result of all the people behind the scenes who are passionate about our mission & put their heart into their work. There are 2 individuals who have played a significant role in our evolution since the beginning, our formulator James Pendergast & our Director of Communications Molly Marscellas. Together the 3 of us laid the groundwork for the quality & integrity that Cali Raw Nutrition embodies.