We had the good fortune of connecting with Betsy Blumenfeld and we’ve shared our conversation below.
Hi Betsy, we’d love to hear more about how you thought about starting your own business?
Before Salt opened, I struggled to find a place to workout that satisfied me. As a lifelong Pilates aficionado and a diehard hot yoga groupie I spent years dreaming up a place that melded my two favorite things together. The intensity of the heat combined with the ever challenging Pilates method was something I knew my peers would love – so I went about creating a space that was fun, warm, and welcoming above all else. I knew that people felt vulnerable when attempting a new workout, or entering an unknown space, and so my main goal was to create a place that eliminated that stigma and could be called home by many. Years later and my dream is a full blown reality.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Salt is San Diego’s first and only infrared heated mat Pilates studio. A place where you can sweat for your sanity and shred your abs all in one. We opened our doors December 2019 and have spent the last year serving our community in as many ways as we could. We went outdoors and online, and with every closure that came our way we knew that regardless of the circumstance movement always helped. So, we kept moving! We created private Facebook groups that grew by the thousands, we offered free live workouts on Instagram, we monetized a streaming service, and we kept our community alive by partnering with The Intercontinental hotel and hosting our Pilates in the park series. By trying to do it all, all at once, our team quickly realized that we are more ready and capable than we ever gave ourselves credit for. Was it easy? No, of course not. This year has been an obstacle course for all of us, but Salt opened with a vision for community and regardless of the roadblocks in the way we made that vision come to fruition.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As a San Diego native, I have a laundry list of places near and dear to my heart that visitors would be remiss not to check out. Torrey Pines hike is a must! Take the trail that ends on the beach and afterwards walk down the sand to grab a Board N Brew sandwich (don’t skip out on the special sauce). If you’re trying to soak up San Diego, Mexican food should be a top priority, I like Fidels, Cantina Mayahuel, and Lola 55. After all those margaritas you’re definitely going to need a solid sweat sesh and there’s no better place to detox the booze from your system than a Salt Hot Pilates class. Afterwards you can take a stroll through the botanical gardens at Balboa Park. For a night out no one does it better than Craft & Commerce, their cocktails are unparalleled and the atmosphere kills. Be sure to take a trip to the bathroom to listen to all their negative Yelp reviews on blast.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mom deserves all the credit for my journey to CEO. She ignited my passion for Pilates when I was just fourteen by taking me to practice with her as often as she could. She showed me that women can do anything men can do, but better, by becoming a partner at her law firm after taking a 15 year break from the workforce. She taught me that there is nothing more valuable than dedication, hard work and a level head. To this day, she still spends hours upon hours helping me navigate unknown territory. My real life superhero.