We had the good fortune of connecting with Ben & Kristy Fitts and we’ve shared our conversation below.

Hi Ben & Kristy, how do you think about risk?
Our entire approach has been about taking risks. Our product is new, innovative and most people don’t know about black rice, or even our Sprouted Black Rice Powder. We are the first to introduce it to the US and there is a huge risk in that undertaking. We know that this endeavor is worth it and that our product can help people of all ages and fitness levels. Last year, we quit our long time jobs in education and dove right into selling our product. The safety net that a salary and a pension brings is no longer there, but we know it is time to take this on and make it a huge success. There have been incredible challenges along the way and we have had to continue to fight to take care of our selves financially and emotionally and yet here we are, almost a year in and we are making this business successful. We continue to ask ourselves, “why not take a chance?” and we continue to make it work. Our mantra is live for today.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Simply Perfect Powder is the only company selling Sprouted Black Rice Powder in the United States. Our company realized the health benefits of this product more than 10 years ago and we have put in the effort to bring it to the US. We have worked to source the highest quality black rice, contracted an organic farmer, built a factory and worked to find the perfect system to sprout and freeze dry the rice. In short, we have sacrificed to bring this product to fruition. People often have a hard time understanding the health benefits. When you truly take the time to look at it, you realize that black rice is a superfood that is extremely high in antioxidants, helps regulate blood sugar and is a natural anti-inflammatory. Pair this with the fact that it is 10% protein and all low glycemic carbohydrates and there is no other food or supplement that compares. We know that this is important and this product needs to be in the mainstream with other superfoods. When people truly see the value of this product, they will experience what it can provide them in life.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
On the first day we would go straight to Coronado Island! The first stop would be Tidelands Park for a 3 plus mile paddle board through the bay. A dip at Stingray Beach would be a must and lunch at the Coronado Brewing Company would be a wrap up for the morning. We would then head over to rent bikes and bike around the island for the afternoon. Mc P’s would be a stop for a Guinness and we would make sure to end the day with a bonfire on the beach. Coronado is the epitome of San Diego, beautiful beaches, great restaurants and bars and a view of the city. The remainder of the week would include:

-Padres Game & Gas Lamp
-Little Italy and a walk around Balboa Park
-A day hike at Torrey Pines and Lunch in Del Mar (hit the races)
-A day hike at Mission Trail Regional Park
-A beautiful traditional Mexican dinner in Old Town
-A night in Rosarito to get a little flavor of Mexico
-A Cardiff Crack Sandwich at the Seaside Market

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We wholeheartedly believe that our success comes directly from our customers and the people that stick with us. There are so many people that use our product and continue to explain how it has changed their life. That is what drives us and what keeps us motivated in what we do. Thank you to all of the people that continue to support our vision and who believe in the product because of the results they are seeing.

Website: simplyperfectpowder.com

Instagram: @simplyperfectpowder

Facebook: @simplyperfectpowder

Youtube: @simplyperfectpowder

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.