We had the good fortune of connecting with Audrey Herrington and we’ve shared our conversation below.
Hi Audrey, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
The idea for Intuitive Essence came to me while I was hard at work creating custom fragrances at a perfume boutique called Aroma Workshop. My sense of smell has always taken priority in my awareness since I was 5 years old, smelling the spices in the pantry, and running around the house feeling activated by the olfactory messages. During my time apprenticing and working one on one with clients to create their perfect perfume, I found an Egyptian alchemy book describing the planetary connections to plants. When this knowledge was presented, I felt the wisdom of the ancients rise from some curious place inside of me, asking me to make a collection of perfumes based on the Zodiac signs; this is how the idea for Intuitive Essence began.
Alright, so let’s move onto what keeps you busy professionally?
Creating for Intuitive Essence has truly been just that…intuitive. I am guided to create concepts and themes that present themselves through meditation. Intuitive Essence is different from most perfume companies because we don’t follow trends, or typical concepts. These concepts are eclectic, healing and honoring of the alchemists that have come before us. I am most excited about all of the collaboration that IE avails, with wonderful people and places all over the Earth. It gives a platform for multi-sensory creation by the meeting of many minds, and lands so that we can illustrate ideas and concepts that inspire individuals to follow their intuition, and see the magic in our natural world.
Over these past 10 years in the industry I have learned that the biggest lesson is to keep refining the goal. Checking in to see how intentions and interest may have shifted helps to keep rhythm through the changes in self, consumers, and world. There is a fine balance in serving people quality products, honoring the earth, fulfilling a need in the industry, and feeling fulfilled in the work being done.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Given I moved to San Diego in January 2020 I have slowly but surely been meeting friends and finding my favorite spots around SD. Here are some of my favorite things to do: Playing in the sand and sea in Ocean beach and in Torrey Pines at Blacks Beach soaking in sun, surf and wild shore.
Rollerskating at Balboa Park, Liberty station and down the Crown Point board walk keeps me moving, as well as Sunday morning Movement Medicine with Kirti in Freedom Park. Find her at https://www.dilseculture.com
The weekend would bring treasure hunting at the Koby’s swap meet, and Friday night dance with me at The Template, the most incredible artist cafe in Ocean Beach. Its a must go, literally any day of the week. They have something for everyone.
Mornings would include Bird Rock Coffee Roasters and walks in one of the beautiful canyons of San Diego to get some good earthing in. If we are feeling ambitious a short drive to mission trails or Elven Forest for a hike is the most rejuvenating.
No matter what or where we go, a good sunset at Sunset Cliffs is the most inspiring ending to the day.
Who else deserves some credit and recognition?
I always shout out to Tedd of Aroma Workshop! He is endless patience, generosity, and openness. While apprenticing with him I was always encouraged to create in my own way, to discover the magic of aromatherapy in a safe container, and build my business while working for him as well. There was never a scarcity mindset, only free flowing support that there is room for everyone and we can all succeed. The perfume industry is a business with so much history, and mystery; Tedd always offered all the knowledge and wisdom he had.
Matthew Fabiano Pauline Cornu-Labat