We had the good fortune of connecting with Atzimba (Atty) Pahua and we’ve shared our conversation below.
Hi Atzimba (Atty), other than deciding to work for yourself, what else do you think played a pivotal role in your story?
The most important decision I have made in running C By The Sea Shoppe is choosing to consciously listen to my intuition. My intuition has led me to build this business in a way that I feel the “logical” side of me wouldn’t have done. It was really my intuition that helped pushed me to make the BIG choices, like quitting my job to take on CBTSS full time and making necessary investments that fear kept me away from. Once I learned to tune in a bit more, I felt like I was following the path I needed to be on much easier.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I create macramé accessories and decor with a modern bohemian twist! I am most proud that I taught myself how to macramé through a handful of Youtube tutorials and then just trial and error. By practicing and creating tons of different patterns. I’ve now come into my own style and brought along an earthy color palette that is inspired by the different tones of a desert sunset. I’m extremely happy to say that I am a full time small business owner. I carry that title with great pride. Taking the leap of quitting my “safe & standard” job was scary but I’m so glad I did it! I get so much joy in knowing I get to wake up and create pieces I know will become part of someone else’s home! How cool is that?! I’ve also now expanded into carrying macrame cord + rope in my shop so others can learn and create as well. Spreading the macramé joy! Don’t get be wrong though, I work WAY more now than I did at a full time job. I run C By The Sea Shoppe by myself so I am my own maker, creator, designer, photographer, marketing team, shipping + packaging team, etc.! It’s a lot! And it does get hectic. Getting here wasn’t easy but it was definitely enjoyable. Since 2019, I’ve now learned how to manage inventory, set up a beautiful pop up market place, connected with some other amazing small businesses and I am excited to learn and experience even more though this business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are tons of great spots here in Ventura County so this might be a long answer! I’m just going to answer this question as though it’s “pre/post-COVID” times lol. (Although, all of these spots are still open and doing a great job at following the necessary precautions!) Okay, so let’s say the my best friend came to visit on for a week starting Friday night! We would definitely go to Limon Y Sal for dinner, drinks and dancing! This is one of my top favorite vegan friendly spots in the county. The food is so good and IMO, they have best music to dance to! Saturday, we would for sure hit up the small shops on Main St Ventura. There’s so many great small businesses to browse through. I highly recommend The Refill Shoppe for some eco friendly gifts and Findings Market for a collection of work from local artisans. We might even head over to the Ventura pier and rent bikes to cruise down the beach. On Sundays, The Saloon is a MUST for brunch! They have recently changed their menu to be 100% vegan! Everything is so good but I definitely recommend the French toast! During the week, we would spend some time at the beach, maybe grab some vegan seafood from Sea Rangers, and of course do a couple hikes around the PCH.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many individuals and groups I owe recognition to! But mainly, I need to give a shoutout to my fiancé and my in-laws. I began macramé as a hobby and gifted a couple of pieces to his family. They really encouraged me and gave me the confidence to dive deeper into this as a business! Adam (my fiancé) has also been so understanding and patient even now that I basically took over our tiny 450sq foot studio and made it a full on hub for my business. Can’t thank him enough!