We had the good fortune of connecting with Ashley Feichter and we’ve shared our conversation below.
Hi Ashley, why did you pursue a creative career?
Ever since I was a teenager, I knew I wanted to do something creative. I always loved sketching and I remember finding notebooks with pretend business card and invitation designs, still life drawings, and I even found a few attempted floor plans, before I even knew what they were. My high school job, working for my dad’s company, also solidified my decision to pursue something creative, as I did very basic accounting, indexing, and other “boring” tasks. So, I decided to look into Interior Design as a college major and I ended up going to Indiana University and I graduated with a BS in it. I really had no clue what it entailed initially, but the more I learned, the more I loved it. Interior Design (not to be confused with interior decorating) encapsulates a very artistic side with a very methodical, puzzle-solving, and detail-oriented side, which I love. I have enjoyed every aspect of design and architecture that I’ve learned and experienced since my decision to pursue this career.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my company out as a side hustle, while I worked at an architecture firm. Since I worked on more technical projects, it left me wanting a creative outlet. A few people had asked if I could design their wedding invitations, so I did and it just kind of evolved from there to include branding services. But I am most excited to expand our practice to include interior design. I’ve always been passionate about the idea that companies should holistically look at their brand and space; where graphic and interior design merge thoughtfully and flawlessly. This new service will span residential and commercial, with an emphasis on small, commercial projects. My goal is to create deeply personal brand experiences that are authentic, thoughtful, and unexpected.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a good one, as there is so much to do and so many different places to see in San Diego! I’d say we would spend at least a day taking visitors to Coronado; going to the beach, walking around the Del, going to eat at the Brigantine. We would definitely go to Ja Lolla to walk around and probably do beach days at mission beach or PB. Since we live in the Point Loma area, we love to go to liberty station and get the lavender lattes at Moniker. Our favorite restaurant that we take people to is Coasterra, which has one of the best views of the city where you can just hang out in their lounge/bar area and chill. You also can’t beat Sunday brunch at Tom Ham’s.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been various individuals over time that I contribute to where I’m at in life, both professionally and personally. Whether it was having a ‘go-to’ person/mentor that I could ask a million questions to in previous jobs, or friends that I can bounce ideas off of and get encouragement and support from them. But, I’d have to say the biggest people who deserve credit in my story are my parents and my husband. I have been extremely blessed and privileged to have parents who supported my pursuits, my moves over the years, and are always there with an open ear and encouragement. I often call my dad to talk ‘shop’ and get advice, which he always makes time for. Then, there’s my husband. He has always been super supportive of my career, or whatever that I have been interested in, for that fact. He’s been my sounding board and advocate and I definitely couldn’t do this without him.