We had the good fortune of connecting with André Hora and we’ve shared our conversation below.
Hi André, what led you to pursuing a creative path professionally?
From a very early age, producing art came very natural to me. It became a way of escaping every day life challenges, in a way in which I could express myself and communicate. For me personally, art became kind of a ‘friend’, in that it would always be there for me. As time went by, it turned out that the art I produced struck a chord with people. By seeing that, I was able to realise the importance of art, and the role my art had to play.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My style is always changing and developing, but what has been consistent ever since I started doing art, is how and where I draw my inspiration from. Most of it has some spiritual connotation, and I feel this sets me apart from other artists, but also connects me to others who create similar subjects and forming a likeminded community. I’ve been able to establish myself through many years of both perseverance and dedication, and never give up. Social media has played a large part in that it’s allowed me to connect me to people who appreciate my art. Together with my artistic skills, another important part that I always found important to develop was my understanding of the universe around me, and how it could be translated in art. Some titles were very important in that development. Some are quite old, and some are new; ‘Man and his Symbols’ (Carl G.Jung) / ‘The Mythic Image’ (Joseph Campbell) / ‘Steal Like An Artist’ (Austin Kleon). Another very important thing that proved to paramount in my creation process is Reference. Nobody creates from nothing, we get inspired by others. It would be difficult to name all the artists that inspire me, as naming some and not others would seem unfair, but here are some names that inspired me at some point; Olaf Hajek, Carybé, Portinari, Eric Gill and John Biggers. One of things I’ve learned, is to believe in the work I’m doing, no matter what. Particularly when using social media, it’s important not to compare myself to others, nor be discouraged by a low number of followers, or ‘likes’. I’d like people to appreciate my art for what it is. If I inspire someone, to have an effect on the life of someone, or I am able as an illustrator to bring someone’s idea to life, then I consider this success in itself.
Who else deserves some credit and recognition?
Being born in Brazil, some people were skeptical of my passion as an artist as career. However, over time, many of my family and peers became really supportive of my dreams. I would particularly thank my parents for their support and respect, and for taking me to art classes after school once a week. I’m still in touch with my first art teacher, Vitorinha Bittencourt, who I hold in dear regard for helping me to hone my skills. Also, a big shout out to Lucinha Laguardia, Guilherme Albagli, Natalie Lesage for the help they’ve given me over time with tips on technique in different areas.