We had the good fortune of connecting with Alicia Cacho and we’ve shared our conversation below.
Hi Alicia, we’d love to hear more about how you thought about starting your own business?
For as long as I can remember I have always been interested in entrepreneurship; at 10 I was selling flower pens, and at 12 I was planning parties. However, my current business I did not originally plan on launching. I have rough and dry skin, and could never find any products online or in store that left my skin feeling hydrated and clean. I also felt like all the products I purchased left a sticky and uncomfortable residue on my skin and did not deliver the results that were promised. I spent time in my kitchen and decided to research and create my own products that worked for me and left me feeling confident and my skin hydrated. After meticulously creating products, I decided to start a body care line which prides itself in being small batched, ethically sourced, and free of harmful chemicals. I recently began sharing my story on TikTok and also create content that is inspirational and informative for people who are also looking to start their own businesses.
What should our readers know about your business?
BUTTR is a body care beauty business focusing on all skin types and prides itself in using ethically sourced products. I am most proud of BUTTR because it is 100% woman and Latina owned. I created this business because I could not find products that left my skin feeling soft and hydrated. Every competitor’s product I purchased either in-store or online never made me feel clean or exfoliated and I seemed to always have a sticky residue left over. After creating my own products for myself I decided to create a business and sell the products because I figured a lot of people probably had the same issues with the competitors’ items as well. Starting this business or any business is never easy. You have to learn to pivot and be resilient. I started a business prior to BUTTR and it failed, I could have given up, got hired in a corporate position, and decide that entrepreneurship wasn’t for me. However, I decided to push past the fear of failure and dedicate the remainder of the covid-19 shut down to learning as much as possible from people who had successful businesses, work on my own growth, and try again. Today, I have worked personally with 6, 7, and 8 figure business owners and learned so much from these people. I would not have met these people or learned from them if I hadn’t failed in my first business because I wouldn’t have been pushed to go out and learn more. I would say that I want the world to know that in life it’s important to be resilient and not give up on your dreams even if it doesn’t work out the first time. Today, BUTTR is projected to make 7 figures in sales in 2022 and is partnering with big businesses to continue to build its brand and create a positive impact. I will begin sharing my business journey on YouTube and share with others how they can create their own successful businesses as well. I’ve learned it starts with mindset and evaluating your circle to be able to create a successful brand.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I was born and raised in San Diego, CA. I would definitely chose to take my friend to San Diego and then continue the week long trip up the coast. I love museums and there is so much to see at Balboa Park. Its quiet and filled with different museums and you can see Art, History, or learn about different cultures. One of my favorite things about San Diego is how diverse it is. I took a gap year after college and decided to travel, my absolute favorite thing to do is travel and learn about new cultures. There are so many spots in San Diego and Los Angeles to see and experience new cultures. Some of the best restaurants I would go to are Cafe Coyote for authentic Mexican food or Flavor of Himalaya for great Indian food. Up in Los Angeles, I would go to Din Tai Fung for the best dumplings. Between San Diego and Los Angeles, there is a long pier in Oceanside with the best Clam Chowder. I would spend the rest of the time at the beach and exploring along the coast.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Like most people, during the Covid-19 lock down I was forced to stay home and be with myself. I had taken a gap year after college to travel and now realized the world was shut down and I felt like I wasted a year, didn’t look for a job, and felt like I didn’t know what my purpose was. I spent the majority of the lockdown researching different companies, occupations, and learning new skills. I would credit Youtube, Podcasts, and my ability to network with me starting a new company. I used all of my unemployment money to invest in new skills. I read books, took courses, and reached out to anyone I found inspiring to connect or learn from. I would like to dedicate my shoutout to the book “Think and Grow Rich” by Napoleon Hill because it was the first book I read during the pandemic which reignited my love for creating, business, and entrepreneurship and I began to dive into networking, podcasts, and courses shortly after completing the book.
Other: If you’re interested in the steps I took to create my own business or want to see behind the scenes, I will be posting on Youtube and TikTok regularly beginning in Februrary.