Meet Alejandro Bautista | Art Director & Type Designer

We had the good fortune of connecting with Alejandro Bautista and we’ve shared our conversation below.

Hi Alejandro, how does your business help the community?
The social impact that we can make from our profession is to be able to make visible, support and communicate the problems that surround us, I think that using platforms like ShoutOutSoCal, allow more people to meet, discuss and join the causes with which they identify or empathize, I think that this is our greatest contribution to the community.

Alright, so let’s move onto what keeps you busy professionally?
What excites me the most at the moment but I must also admit that it scares me is to undertake as a Type Designer, I would like to put into practice what I recently learned at TypeWest in San Francisco and start working with different projects or type foundries, since for more than 5 years I have been working as an Art Director in different advertising agencies working developing creative concepts, supervise productions, retouching products, developments layouts and master graphics and although there are similarities in the work processes, I believe that my experience and the challenges that I have been able to face and solve give me the experience and confidence to be able to embark on this new path because I would definitely like to make education about typography and its importance in my community more accessible. Since currently sharing different perspectives, dialogues in other latitudes on the world, the road seems to be long but we must take the step to change that vision, break barriers and build new paths.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The most magical and diverse thing that Mexico could offer is definitely found in its food. However, after the pandemic, much of this magic disappeared or emerged in new corners inside and outside the city. But something that is certain is that if you come for a week and we share space we could visit the south of Mexico City, because to be honest you have to get away from the Roma-Condesa, everyone goes there.

Our tour star watching the sunrise on the Xochimilco canals and taste the drink of the gods in the pulquerías of “La Noria”, if you like plants, a mandatory stop is the “Mercado de Nativitas”, later we would visit the “Coyoacán market”, we would take a tour through its streets, we would observe the architecture and all that visual and auditory richness that the south of the city has, we would make a stop at the museums that are such as “Museo Universitario Arte Contemporáneo “MUAC” or the “Museo de Frida Kahlo”. Later we could visit “San Angel and taste different mezcales and dance in some of the bars that are around.

Who else deserves some credit and recognition?
In these moments of my life I would like to thank my mom and father, “Lele” my life partner and “Fraktur & Nerón” my pets for being there and supporting me. However, I would also like to name those people who passed away, Maria, Alejandra, Chila, since their departure has taught me a lot. And I definitely could not stop thanking the Digital Invaders, Ulises, Alan, Gen, Zrinka, Letrastica Community, Daniela, Anita, Estefania and Ana Michel from TypeWest, Pedro, Mauro, to all the tattoo artists from “Viejos Habitos” My therapist Silvia, her husband Daniel and the entire Brazilian community for continuing to contribute to the healing with the sacred plants.

Instagram: https://www.instagram.com/el_letritas/