We had the good fortune of connecting with Ale Hernandez and we’ve shared our conversation below.
Hi Ale, how has your perspective on work-life balance evolved over time?
I think my work balance has improved over time, I don’t get so stressed anymore, I try to calculate my time better, I don’t lose sleep, I don’t have as much burnout as before. I think it has a lot to do with the fact that I am prioritizing my health, I have learned to listen to my body, set limits on working hours, give myself time if I need it, and also that each lettering is an internal therapy for me, where I get something that I feel or think and I manage to create something with it.
It is very important to maintain that balance, in that if at any moment you are feeling bad, take a break, not demanding so much of yourself because your body has given and continues to give a lot, and sometimes it needs time to rest, because we also need to learn that resting is be productive.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Hello! My name is Ale, but in the world of lyrics they know me as Alme. I’m a designer and lyricist from Tijuana, Mexico. My work is based on inspiring more people with positive messages on issues of feminism, empowerment, self-love and gender equality, all through bright letters and colors.
I think I got here because of the effort I’ve made these years professionally and personally, my work tries to be as honest as possible, there are many things I think and believe, which is a reflection of someone who thought he didn’t have much to say, but it is not really like that, in that I am a person who is learning, and constantly trying to improve, and I believe that many people are on this same path of wanting to improve and feel identified with my work.
At the beginning it was not easy, it was difficult, when you are a woman in Mexico and a designer, you have to deal with many things like the fact that they want to pay you fairly, that they question your work, that they make you less, or always being the second option when someone you need a designer.
But currently with my Alme project, I have had more recognition, I have received a lot of support that I really did not expect to have. I think that the creative community of women has come together and grown so much, that you don’t feel alone anymore.
With my work, I seek to encourage more people to raise their voices, to continue fighting and defending what they believe in, all this through many bright shapes and colors.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I think it would be to visit the CECUT which is a museum with exhibitions of local, regional and binational artists, then I would take you on a tour of downtown to Avenida Revolucion where you can visit different bars, galleries and local passageways, and to eat I would take you to “Hokkaido” which has the best vegan ramen, or if you’re really hungry we could go for some hamburgers at “Faux Burgers” or a Chik’n Tofu from “Inspiracion 9”. And if you have room for dessert, the “Burro Rayado” donuts are the best.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to thank mainly all the people who are supporting what I do, I am very grateful for everything. Also to my friends who I have the fortune to be surrounded by creative people who are eager to continue learning, my family who has supported me in everything, and my friend Karla Calderón for always listening to me and always motivating me.
And finally to my partner Eric Canseco who has been a great support and help all these years, thank you very much for everything!