We had the good fortune of connecting with Adrian Guzman and we’ve shared our conversation below.

Hi Adrian, can you walk us through the thought-process of starting your business?
My thinking process have always been the same… I’ve always liked being involved in projects where I have the possibility to help people. I think that you need to get your high purpose projects and low purpose projects straight. What I mean by that is, that it might not always be as profitable as you would like it to. However, if you structure your priorities, you might get a lot of traction on your process. Money is fuel to keep the machine going, that’s true. On the same track, your mental state is also a fundamental piece, and if you lose that, it’s game over. I think the right balance for high purpose project is “Do you love (or like a lot) this? Will it get you a decent lifestyle in the future?” Whatever your preconception of “decent lifestyle” is. And for low purpose projects, which we usually know as income sources (no strings attached) is “I know this might get me some money… but at least I like doing this? Will I be able to delegate this in the future? How much time will I invest in this? Is it worth it?”. For me the low purpose projects have to answer to more questions (and this is just some of the reasoning that you need to do, in my opinion). I try to remember that, because it can get tricky as you start making progress, with money we sometimes forget that. This is the reason why I think personal development is so important in the way of the entrepreneur.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One of the things that made things clear to me was that I enjoyed the process a lot. Whenever I got a NO for an answer, or someone got out of the project, etc. of course I got frustrated, but I was enjoying that part of the process. Part of the reasoning that helped me through those situations was “I might not get to live this ever again”, so I tried to channel my energy finding possible solutions and enjoying that experience. That, I think, was key in my process. Business-wise, I’ve always been focused on customer service, the game changer I believe. Creating that bond between your business and the customer is fundamental for your business lifetime. This was the reason why we created the concept “Comunidad CAD” (CAD Community) in order to separate ourselves from the traditional education system. That was our starting point, the way we started making a difference for us and our CAD Members (Students). Another challenge for us was selling education, because it’s very different from selling any other service or product. Some of the things I learned were the importance of self-awareness when promoting these services, questions like “Why us? Why are we doing this? Is this valuable for them? Can we do it different from a school? What’s the impact of this? What’s the purpose?” allowed us to find the right path. If I could help you out, through my experience, I would probably say that you need to establish two things as your cornerstone. First, navigating through information, delimit your interests and validate your sources, you cannot imagine how much time I’ve invested on polishing this skill, we need to learn how to do PROPER research. I, as a self-taught individual (in many subjects), can talk for my own experience, you’ll NEED this skill, if you’re on a tight budget and you can’t afford trainings right away. Second, reading is always a good idea, BUT… are you getting it? You have 2 advantages at the grasp of your fingers, advantages that our parents didn’t. These are VIDEO and PODCAST, use it, you might get more if you find the right balance. It’s great to read books, but you might want to optimize your time (in case you’re not getting the book you’re reading), there’s always information, try strengthen your criteria and trying new things.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I took a lot from different books and mentors. Two of the books that helped me the most (even today), are “How to Win Friends and Influence People” by Dale Carnegie and “Think and grow rich” by Napoleon Hill. I really believe that these two books may change your life, IF you’re willing to learn and have patience while reading them. The piece of content that led to my breakthrough, was a 4-hour video (on Youtube) by Jim Rohn. I totally recommend that video to anybody feeling kind of lost in life, the title is “How to have the best year ever”, I’ve watched it like 5 times already, and I still get a lot of knowledge from it. Now, when it comes to execution, there was a lot of people involved in my process. I’m grateful for having the opportunity to meet every single one of them. Some of those experiences weren’t pleasing, but I got to learn A LOT from them, I think that give us perspective and make us appreciative of what we’ll obtain once we get it. The people I’d like to give a shoutout are Daniela Barrera (Teacher and parent coach), Felipe Tello (Real Estate broker). I’d say without hesitation that they helped me grow the most. Lastly, there are some projects that taught me a lot and allowed me do what I do today. First is IDEA Media, a place where I can interview professionals, so others can find the profession that suits them the most. And of course, CAD Centro de Aprendizaje y Desarrollo (Learning and Development Center), where we have the amazing opportunity to help people excel in life through courses, workshops and conferences.

Website: https://www.comunidadcad.com/

Instagram: https://www.instagram.com/adrianguzmane/

Linkedin: https://www.linkedin.com/in/adrian-guzm%C3%A1ne/

Facebook: https://www.facebook.com/AdrianGuzmanE

Youtube: https://bit.ly/2RxVKcp

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