We had the good fortune of connecting with Adina Onda and we’ve shared our conversation below.
Hi Adina, we’d love to hear more about how you thought about starting your own business?
When I started my Business I was still single and had yet to start a family. But, deep down, I knew that someday that might change. I knew that operating my own business would allow me the flexibility to build my life the way I wanted to. Also, to this day, I love change and didn’t want a career behind a desk with the same view and the same job requirements day in and day out. I love how one day I’m out looking at locations and building a different vision for each client, and the next day I’m going to different flower growers and design houses to pick up materials for my events. Owning my own business has given me the power to schedule my time as I see fit. It also provides a constant variety of creative situations which I love.
Alright, so let’s move onto what keeps you busy professionally?
Creating an artistic installation out of fresh florals & greenery is no easy feat. The product is often fragile and in need of special care and handling. It is also ALIVE. Great care and respect for my materials is of paramount importance for a finished piece to be worthy of my clients. I’ve spent a lifetime learning how to care for cut flowers and how to handle them and arrange them using proper mechanics. I study trends as well as classic design points so when I listen to my clients, they can be confident in my ability to capture their vision. Flowers do NOT show up to my studio clean and perfect. They are most often shipped from around the world. Roses come with guard petals still intact and covered in thorns. Cases of Hydrangea need to be stripped of most leaves and hydrated immediately. Literally everything I work with, from florals to design materials like Oasis need to be prepped before I even begin the design work. It’s dirty. Buckets of water are very heavy. The mess it makes is massive. Learning how to do all of these things took me years and it was not easy. People often romanticize the job of a floral designer. They think all you get to do is “play” with beautiful flowers. They don’t get to see the work that happens behind the scenes. Matching colors to material swatches, taking the scale of the venue into consideration, the hours of tiny handwork that goes into making boutonnieres and corsages and floral crowns and making them the appropriate size for the end user. And why wouldn’t they? I strive to make sure that my clients DON’T see it. I WANT them to just see the magic of a room transformed. The weight of a gorgeous bridal bouquet that they have only seen in their mind and heart. This reaction is why I adore my job. If I make it look easy, and the client loves it, then I did my job right. Because of a lifetime of training and listening to my clients, I am able to capture a vision. I can create any style my clients could ever hope to see materialize for their event. All of my clients are unique and it is my honor to be the vehicle that they use to realize their dream wedding. Simply Adina isn’t about my style. It’s about my client’s style brought to life through me.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to take morning walks through Kit Carson Park and stop by Queen Califia’s Magical Circle. It’s a 12 acre sculpture garden by world renown artist Niki De Saint Phalle. Her only other sculpture garden is in Tuscany so this is a local treasure that shouldn’t be missed. I also like to take friends out to the Cedros Design District in Solana Beach. So many amazing shops! So much inspiration! Anytime we go with friends, we always end up leaving with a car full of goodies. Also, as long as you’re there, you simply MUST have lunch at Claire’s on Cedros. Gorgeous food of the highest quality and it never disappoints. Balboa Park is an entire day of world class museums and public art installations. If my guests have never had the pleasure of this amazing place, then it definitely makes the list of Things To Do. Kids love the Ruben H. Fleet Science Center because of the interactive displays and I’ve done gorgeous weddings on top of the Natural History museum so I have a special affinity for that one. As a flower/plant enthusiast, I’ve also been known to drag my guests to the San Diego Botanic Garden in Encinitas. There is always something new and different to see. I’ve also done dozens of weddings there over the years so I know my way around there like it was my own back yard. For dinner, my guests will always make a request to have dinner at Joe’s Italian Dinners. You see, Joe is my Dad, and his restaurant on Escondido’s Historic Grand Avenue has been a legendary Italian restaurant for over 40 years. It’s not a pizza place, but beautiful pasta dishes, Chicken and Veal, and the best Stuffed Mushrooms and Garlic Bread the world has ever known. If we get hit by a late night sweet tooth, there are only two places that will calm it down. If we’re close to Downtown then we will definitely hit up Karen Krasne’s Extraordinary Desserts, because it’s consistently a high end “dessert-meets-art” type of deliciousness. But if we’re close to our home in the Old Escondido Historic District, then it’s a quick trip down the street to Peterson’s Donut Corner. It’s a 24 hour walk-up donut shop of the highest order. The French Crullers are to die for, but if you’re there late at night the first question you ask is if anything is hot. If the answer is yes, then get that and it will become a blessed memory that you tell people about forever.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My amazing husband Chuck Voelker
True Photography – my iphone