We had the good fortune of connecting with Linda Caro and we’ve shared our conversation below.
Hi Linda, how does tech affect you and your business? How does it help? How can it hold you or others in your industry back?
Technology plays a huge role in my business because it is how I connect with 99% of my clients. Whether it be social media, email, or via my website, I’m able to connect with my clients and go over specific details of orders. Because of smart phones, I’m able to respond to clients almost immediately anywhere I’m at. Most clients tell me how thankful they are that I respond so quickly. I am able to do that because of technology.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is in the form of cakes. Every cake order that I get to personally design excites me! I love creating edible art that is sure to excite the client and the recipient. I am known for my clean buttercream cakes with sharp edges, clean fondant work, and very detailed designs. I got to where I am today from practice, practice, practice. You know what they say- Practice makes perfect. I have learned over the years from trial and error. The best way to learn what works and what doesn’t work is to be hands on. If something doesn’t work, try again until you get it right. The journey has not been easy for me. For others it may come naturally but for me I did have to work real hard to get where I am today. My cakes were cute in the beginning, but now they are refined. Cleaner cuts of fondant, better detail, and better taste to add! There have been so many times that I wanted to give up because I was not happy with my work. But looking back at all of my cake art, I realized that I should keep it up and just practice more. Over the years I have also learned that I take a lot of time with cake decorating but that’s because I’m a perfectionist. I do not like being rushed. If I have too many cake orders, I cannot give enough attention to each cake and I don’t get to spend enough time on each cake. To me, that is unacceptable. For cakes to go to clients with the level of detail I expect, I needed to lessen the amount of cake orders to focus more on attention to detail. It’s all about having a happy balance and knowing what works for you. What works for someone else may not work for you.
Any great local spots you’d like to shoutout?
I want to recommend Edelweiss Bakery in Rancho Bernardo. It’s an old school bakery I used to live right next to and that’s where I would get my cakes before I started baking.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents have been my biggest cheerleaders throughout my entire cake journey. In the very beginning of my cake journey my parents bought me my first KitchenAid stand mixer and my first turntable to help me work more efficiently. My Dad owns his own business and always told me to work for myself. My Dad has helped me be a great business owner and has coached me along the way. My Mom is my #1 fan! My Mom is always rooting for me, encouraging me, and offering to help out any way she can. She also brags about my accomplishments everywhere we go even though I am embarrassed!