Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Tiffany Lund | Owner/Cake Artist

The most important factor behind my success is knowing my target audience and knowing how to pivot when needed to adapt my brand to the present market. Read more>>

Shanna Johnson | Small Business Owner, Wife, Mother

I would say the most important factor behind our success at JEJ Customs is the ability to adapt in this economy that is one of the most volatile I have seen in my career. When my husband and I sold our collision center in downtown Carlsbad in 2017, we repurposed our business to focus on the restoration of truly unique, rare, classic cars. Read more>>

Emily Alexandra Guglielmo | Professional Mermaid, Entrepreneur, Philanthropist, traveler, health nut

A positive mindset, a support system that believes in me with finances behind them, and ambition ! Read more>>

Jacqueline Newhall | Event Venue Director

I would say the most important factor behind the success of Casa Concordia Estate is who we have chosen to surround ourselves with. Our vendors truly are the reason we have continued to grow. Without the support, knowledge and guidance from expects in our industry we would not be here today. Read more>>

Justin Gray | Opera Executive

The signature format of PLA’s productions features slightly condensed versions of the operas, with spoken narrative in English before and during the play. These narrative vignettes, performed by professional actors, are designed to keep the audience engaged in the musical drama without being distracted by supertitles. Read more>>

Mariana Silva | farmer and

Professionally, I am still learning and growing. It has not been easy because although I grew up here on this hacienda surrounded by fields, I really did not know anything about hotels or agriculture. I studied filmmaking, and I worked on the field for 15 years; this career gave me the facility to do what I do today, which is to develop myself within a range of specialties. Read more>>