If not giving up was always the right answer life would be so easy. History shows us that sometimes quitters prosper and sometimes they miss out. Knowing when to quit and when to keep going is one of the most difficult questions and so we asked folks we admire to tell us how they think through this question.

Rachel Tintle | Owner & Artist

Knowing whether to give up on a business venture or to stick it out and keep going is ultimately a decision that the individual in question has to make. It’s a difficult one and definitely carries a lot of emotion but I think what it boils down to and what you have to ask yourself is “do you have the ability to keep it going?” And to know that it’s okay if you don’t. It’s OK to move on from a business idea that has now become an albatross around your neck. It’s OK to pursue different avenue altogether. It’s OK to let go if you feel like it’s the right time but, if you don’t and the passion you have for your business is still there, then stick it out. Keep that flame going. As the old adage goes, nothing worth doing is easy and being a business owner is one of the most difficult things that anybody can do. But ultimately if you love it and if it brings you happiness then why stop? Read more>>

Tammuz Dubnov | Entrepreneur & CEO

I’ll give my take on how to know whether to keep going or give up based on my background as an entrepreneur, artist and a technologist, but in truth it will vary greatly per person. This is a universal problem that most of us deal with at some point, or many points, throughout our lives. If you’re working on a project that requires your time, your dedication, or your resources, how do you know when to accept the sunk cost invested so far and when to move on to a different effort? Authors invest months or often years into writing books that may or may not become notable, entrepreneurs spend years building businesses that may fail, artists invest years into their craft not knowing if any of their works will ever be appreciated by the masses. Read more>>

Sarp Sekeroglu | CEO & Co-Founder

Startups are hard. Startups with a hardware component are harder. Startups with a hardware component and are in water industry are even harder! So we had many occasions where the going got hard, really hard. But we pushed forward every time, and we will continue to push as long as we see the excitement it creates in our customers and the technology proves its value with the data it generates. We help utilities to improve employee safety and health, help them with increasing operational efficiency and take their customer service to the next level. As we generate data from existing water meters we are helping people to better understand their water consumption behaviour, which leads to better conservation efforts. We also provide leak detection, which saves thousands of gallons of water, our most precious resource. As long as we see the need and the market fit for our technology, we will keep going! Read more>>

Jessica Jones | Principal Interior Designer & President

As we are coming to the tail end of 2020, I am over following with so much gratitude for all the lessons in life. This has been a challenging year for most to say the least and for me that took on a whole new meaning. At the beginning of the Covid Pandemic I was faced with some major decisions and challenges. For the first time in the 4 years I have owned my interior design company I questioned if I should give up…. In March all my new business coming in canceled and it was understood. We were living in a world of uncertainly like no other. Before March business has slowed down but at this point, I was used to all the ebbs and flows of being a small business owner and just thought “it will come back”. The feelings I had during this time were new and different. I questioned my talent and if I would continue on owning my business. Read more>>