We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Sheree Trask | Author, Non-Fiction Book Writing Coach & Ghostwriter

Integrity, in all things. I truly believe that by showing up authentically, we create deeper connections with others, and open ourselves up to more impact. Words do matter. But when we align those words with our actions—do the thing we said we’d do, and so forth—magic happens. We become more relatable, our souls feel at peace, and we’re able to move through the world in full alignment with our highest and best Self. This is how we change the world. Read more>>

Izabela Sekowska | Photographer

I find it is quite difficult to name just one value or principle that drives me. Perhaps it’s a bit easier to find one that motivates most of my work in photography. I deeply believe that everyone has a unique gift. I think discovering what that gift may be and sharing it, is one life’s greatest and most challenging journeys. I strive to look for those moments of authenticity and alignment and capture them in my work. This is why I genuinely love photographing children. It’s humbling to experience how brave they are in self-expression. It is much more difficult for my more grown-up subjects. Read more>>

Hisham Beydoun | Coach

Top contributor to my personal, professional, spiritual, and entrepreneurial success stems around the principal that, no matter what, every opportunity has a gift. I am on a quest to love failures just as much as I love successes. If I can do this, the sense of success and failures dissipates. In addition, the worry that ‘I will be a success or I will be a failure’ also dissipates. With this gone, resilience goes up, risk-taking goes up, pace of moving goes up. Most importantly perhaps, it leaves room for you to relax, be yourself and have fun while also moving forward. Read more>>

Kenny Eng | Musician

The most important values that I have as a performing musician that plays cover songs is to try (as much as reasonably possible) to play songs that I personally love. That has been true to who I am as an artist for as long as I can remember, and while it is not ALWAYS true, I try very hard to only introduce songs that I deeply enjoy. This, in many ways, has allowed for the longevity that I currently enjoy, and while it is not a panacea for burnout or off-days, it certainly helps to maintain a positive outlook on what you are doing and how in tune you are with your audience. Read more>>