We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Roshun Wynne, Jr | Athlete, Actor/Model, Fitness Trainer

Loyalty, trust and doing right by others is one of my most valued principles. Loyalty is important to me because it something that many people no longer have these days. Most people switch up instead of communicating and coming to an understanding with people. The most important thing is to act exactly the same when someone isn’t around as you would when they are in front of you. There are just some lines you don’t cross, so if I see people moving in that manner I stay away. Read more>>

Rachael Petter-LaManna | SAVRcup Owner

We really value making sure we are as sustainable as possible. This is so important because there is so much waste in this world with single-use. It is important to be mindful of when you use single-use and what you can do to prevent it. Read more>>

Erin Clarelli | Human, Wife, Fur Mama, Friend, Daughter, Sister, Autistic Ally, Small-Business Owner, Occupational Therapist

It’s interesting this question came up just now… today. When I finally made the time to share my story with you after a whirlwind of a week and when I just finished really honing in on my values and principles, both personally and professionally. For me as a human, fur mama, wife, friend, autistic ally, and small business owner, a few come to mind. Courage, curiosity, collaboration, connection. But the biggest one to stand out in all areas of my life has been, and always will be, compassion. When this came to mind while doing some of this reflecting at the beginning of this year, I asked google… Read more>>

April Leslie | Musician, Music Teacher

Authenticity. When I was touring in my early 20’s dancing & playing my clarinet in front of thousands of people each night, I’ll never forget the words of advice our lead choreographer/dancer, Jim Moore gave us. He told us that people are not stupid & they will recognize if you are performing from your heart with authenticity or just going through the motions putting minimal effort into your art. I performed the same show over 300 times in a year & definitely was not always “feeling it”. Read more>>

Rebecca Nidzieko | Professional Home Organizer

Service is the primary value I base all of my business decisions on. By leading with the thought of serving others, my work goes beyond my joy in doing the tasks and extends throughout the lives of my clients and their families. I believe that by serving my clients in the best way for them, I am creating solutions unique to their needs and making a lasting change in their lives. Helping them take back control of their spaces gives them more than just a clean home. It brings joy, relaxation, eliminates stress and so much more.
By focusing on solving their challenges first, my business grows in ways I could have never even imagined. I always think about how to best serve my client and the rest always falls into place! Read more>>

Alejandro Gomez | Baker

Producing high-quality products is the most important principle and what I look for the most when baking goods. Ensuring I remain consistent in using quality ingredients and traditional techniques is one of my core values. This continues to be an important focus as maintaining the quality of the bread and the integrity of the brand is crucial. My goal is to create a memorable experience; bread is the ultimate comfort food, and I love that I can share that feeling with my customers. Read more>>

Jennifer Bourquin | Little Free Library XO Steward

Little Free Library XO is a place for everyone! We have books and treats for adults, kids and pets. We hope to inspire people to read, write, spread kindness and enjoy time outdoors. Read more>>