In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Amber Gough | MAD-GIVER, Social Entrepreneur, Conscious Capitalist & Professional Recruiter

One of my companies core values is, Make a Difference every day. We all make an impact in the world and leave a mark. The question is how and what kind? If we are guided by a solid moral compass and are inspired to make a positive impact, we can change our communities for the better through our talents, passion, and hard work. It is really about being intentional with our time and impact. What difference are you going to make today? Who’s life can you change for the better? Read more>>

Katie Andonian | Pharmacist & Owner of RxEssentials Cleaning Supplies

The health and safety of my family, our community & environment matters most to me. And, it is for this reason that I created RxEssentials. Read more>>

Ryan Secrest | Family Business Owner & Wine Enthusiast

I’ve always been a proponent of the 80/20 rule – also known as the “Pareto Principle”. There seem to be infinite applications of this principle because nearly every day it helps unlock meaning and perspective across all domains of my life. Read more>>

Amorita Ledesma | Stylist, Dancer/Choreographer, Artist

Staying true to yourself. Having a strong sense of conviction. Practicing your authenticity. Maintaining your dignity. That’s more than one principle, but it’s all the same. I think growing up the way I did gave me perspective. I got to experience two polar opposite sides of life and types of people. Read more>>

Chelsea Figueroa | Direct Sales

Honesty, integrity, and commitment. To me, honesty and integrity go hand in hand. Those are really strong values to me. In my direct sales business, you work closely with people every single day, and there’s a lot of relationship building. I feel that trust is really important when building a team, and you can’t build that if there isn’t honesty and integrity. Integrity stems from doing the right thing, even when no one is looking. Read more>>