In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Sahand Rostami | Movement & Performance Specialist

I think the biggest principle that matters most to me is about caring. “People don’t care how much you know until they know how much you care” ― Theodore Roosevelt That mantra has been instrumental for me my entire career. The clients you work with have to know that you truly care about their success and wellbeing. I always believe that their success is my success. I don’t pretend to have the answer to everything. When my clients and I ever come across a case, question or dilemma that we aren’t completely sure about, they know that I will to do everything in my power to learn and to find out. For me caring leads to curiosity. That curiosity leads to me wanting to expand my knowledge and further my education which leads to growth. That growth is what will set you apart from others. None of that is possible though if you don’t care. Read more>>

Alexandra Nicolaidis | Hair Color Specialist

I highly value the happiness of the wonderful people who sit in my chair. The most rewarding thing about my business isn’t the money, it’s the power I hold in making people feel better or more confident. I make my passion the priority, and the financial rewards come second. Read more>>

Eposi Litumbe | TV Production Entrepreneur & Clinical Researcher

Integrity matters the most to me. The integrity of my work, the integrity of my relationships, the integrity of the way I conduct myself – all these things are meaningful to me. As silly as it might sound, my ‘why’ is my parents. They made it a priority to teach my sisters and I that it was important to earn respect with integrity. Read more>>