We had the good fortune of connecting with Alexandra Nicolaidis and we’ve shared our conversation below.
Hi Alexandra, Let’s talk about principles and values – what matters to you most?
I highly value the happiness of the wonderful people who sit in my chair. The most rewarding thing about my business isn’t the money, it’s the power I hold in making people feel better or more confident. I make my passion the priority, and the financial rewards come second.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I never thought in a million years that I would be doing hair. I dropped out of college and for years couldn’t figure out where my passion lied. Finally, I decided to commit to finishing cosmetology school and eventually solely focusing on color and creativity. I honestly hated beauty school while I was attending but once I received the license, I knew I could finally focus on the creative and colorful side of the industry. The art of hair color is so much more complicated than people think and it takes years to really get it down so no it was not easy at all. In fact, no matter how long someone has been a part of the industry, we all still have new things to learn every day.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to downtown San Diego, Pacific Beach, and/or downtown Encinitas. I am more of a city or beach town type of person and I love all of the stores and shops in the areas!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This may be cliche but I want to thank my parents for being there for me while I was stuck trying to figure out if I even wanted to commit to my current career. I also want to say thank you for always being positive and supportive of where I am now and what I am passionate about.
Facebook: Alexandra Brienne
Photos by Brianna Sanderson