Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Flobo Boyce | Live Entertainment Professional

I didn’t have much of a thought process behind starting the business at all. I had a decent 9-5 job in hand and was doing my business at first. In November 2017, I was let go from my day job and with that came a difficult decision to make. I could either go look for a new job, or start my own. Knowing how hard it would be to start looking for a new position during the holidays, I instantly decided to invest any cash I had on hand into what eventually became Knew Amsterdam Entertainment. I haven’t looked back since. Read more>>

Sheila Jones | Entrepreneur

In the beginning, I never thought of being an entrepreneur, and when I started this business, to be honest, it was about making money. It wasn’t until I started doing my research and getting a better understanding of the hair industry that I started seeing a deeper problem, and wanting to be a part of the solution. There are a lot of women who are dealing with conditions that causes them to depend on hair extensions or wigs and once I understood the depth of concerns, most women have, I knew that this business that I wanted to develop could possibly be bigger than money. Read more>>

Jennifer Shapiro-German | Pediatric Sleep Consultant + President and Founder of Blissful Baby Services

When I envisioned my business, I knew that I wanted to utilize my passion, strengths, and indomitable will to succeed. Combining my lifelong passion for educating, my love for newborns, babies, and toddlers, along with my entrepreneurial mindset, I knew my purpose was to share my gift with the world! In 2010, Blissful Baby Services was born. (Please feel free to edit accordingly, I’m not a writer- lol) Read more>>

Elise Harlow | Registered Dietitian Nutritionist

I knew that I wanted to help make nutrition easy for people. There is so much nutrition noise out in the world and I have seen food go from enjoyable to stressful for so many people. My goal was to help people love food for both the amazing things it can do for the body as well as for the enjoyment of eating and I knew starting my own business was the best way to go about this. Read more>>

Ambar Hasan | Photographer

When I started my business, I wanted it to be something everyone could have. I call myself a mama’s photographer. Where a mom OR dad (but who are we kidding? mostly moms) can afford me without having to save for months for a shoot. I wanted to keep my fee as low as I could while still making a profit because well, it is a business after all. I feel this has helped my business grow. I still continue to be true to what I started with. I have a set clientele in this saturated market of amazing photographers out there so that feels good. Read more>>

Nicole Mandallaz | Licensed Esthetician, Acne Expert, Functional Skin Therapist

I had several points that I wanted to address when creating Meta Skin Studio. I originally opened in Palm Springs in 2017, and at that time there weren’t any other acne specialists there. I had also developed my own unique approach to treating skin I now call Functional Skin Therapy. Similar to the concepts of functional movement and functional nutrition, Functional Skin Therapy treats the skin holistically by understanding how ingredients and the skin’s functions work together with the rest of the body to produce effective and visible results. Read more>>