We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jes Gordon | Event Producer and Broad Spectrum Creative

The Value or Principle that matters most to me is: Lack Of Ego. Since I started my company at such a young age, I was always taking things personally or having this attitude of “how dare my client not listen to my advice” at times. This literally hurt no one but me and my progress. We have to realize that as entrepreneurs there is no such thing as one universal popular opinion and we need to be flexible to everyone’s perceptions on the services we provide for them. To that point, we are lucky to be able to provide specialized services and also need to remind ourselves that even though we are self employed, the entire world is our boss!. Read more>>

Kerry Mensior | Communication Mastery Consultant, Trainer and Author

Going beyond Active Listening. Most people hear, which is a Noun and some people Listen, which is a verb and even fewer Actively Listen. I teach people, when it’s an emotionally charged situation, to go Beyond Active Listening and to actually ignore the words! The words are just noise and if you pay too much attention to them, you can get triggered yourself and get sucked into reacting instead of being able to respond. Instead, they should listen for the emotions that are under the words, go for a deeper layer. That is truly where the gold is hiding! Once you can identify the emotions, then you can use other techniques I share and be able to authentically and effectively communicate with that person. Read more>>

Niki Jones | Owner of San Diego Moms and Director of Marketing & Events of Plunge San Diego

Authenticity. We live in a world that puts a filter on everything. And trust me, I am grateful for those filters, but being authentic to me, makes you stand out more than any filter ever will. Being authentic in this day and age can be intimidating or even just downright scary, because in a lot of ways we are conditioned by social media that someone something is always better. Having an authentic approach to both business and your personal life always will pay off. Whether it is being able to lay your head down at night with a peaceful heart or money in the bank, in the end I do believe being authentic will set you apart. San Diego Moms as a business, makes money through advertising sales. So it is very important to me to genuinely believe in the products and businesses we work with and to share authentic testimonials that help people make decisions that will better their life. Yes I want to make money, but being authentic is more important to me. Read more>>