Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Calypso Mahina | Owner & Professional Mermaid of The Sea Goddess Grotto

We had the idea to start The Sea Goddess Grotto as an effort to combine our love of the ocean and mermaids with our artistic endeavors in order to try and provide visibility and inclusion. As the lead performer and business owner I am a married LGBTQ+, multiracial, plus-sized, and disabled individual. My wife Luna began creating custom clothing and costuming as a hobby to allow me to bring out my inner mermaid. I needed to be able to swim comfortably in my mermaid tail and have comfortable ocean and mermaid inspired clothing to wear daily. Read more>>

Janelle Noble | CEO and Co-Founder of ANSHI

When my daughter Raeagn was just four years old she got a rare infection that almost took her life and next thing we know, she had CDiff – something I hadn’t heard of but is very common spreading in hospitals and from heavy antibiotics. It took two years and over a hundred hospitalizations to stabilize my kiddo from the aftermath of heavy antibiotics and gut-destroying CDff. Read more>>

Nathaniel Goodman | Recent Brown Grad, Entrepreneur & Software Engineer

My friends and I came up with the idea for Emit when we were in our apartment at Brown University the fall of our senior year. We started brainstorming and thinking of issues we faced as students on a daily basis. Organizing last-minute plans with friends and meeting new people in general have been especially challenging due to the pandemic because there’s been a complete lack of information about what people are doing due to social isolation. Read more>>