Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

Audrey Herrington | Scentress and Creator

The idea for Intuitive Essence came to me while I was hard at work creating custom fragrances at a perfume boutique called Aroma Workshop. My sense of smell has always taken priority in my awareness since I was 5 years old, smelling the spices in the pantry, and running around the house feeling activated by the olfactory messages. During my time apprenticing and working one on one with clients to create their perfect perfume, I found an Egyptian alchemy book describing the planetary connections to plants. Read more>>

Coco Cabrel | The Flamenco-Dancing MD and Founder of Coco’sFlameFit

After every flamenco performance, audience members would come up to me and say, “That was so beautiful, I wish I could do that!” I would answer, “Sure you can, come to class.” Invariably the person would physically shrink and hunch over and say, “Oh no, I could never do that. I’m too (fill in the blank with ‘clumsy,’ ‘awkward,’ ‘shy.’” For years I felt sad that these folks couldn’t feel the sheer power of flamenco. The ancient movements of flamenco were specifically designed to overcome hardship – the very thing these people needed to overcome their excuses. Read more>>

Jd Banks | Creative Consultant

Black Bear Cat Press was born from one event and one pet. My partner and I went to an urban book conference in Los Angeles. While we walked around and listened to several authors discuss how they didn’t edit their books, we realized that there is a market of writers who don’t want to pay an arm and a leg for editing their works or creating well-formatted and professional book covers. As writers and artists, my partner and I also have a long history of reading books and stories that are also not culturally competent. Read more>>