We had the good fortune of connecting with Yolanda Brionez and we’ve shared our conversation below.
Hi Yolanda, is there something that you feel is most responsible for your success?
Consistently showing up. Everyday I am working on exposure, marketing, up-leveling my brand or even myself. In order for any of it to work I have to stay consistent by simply showing up for my business.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I design our textiles on my graphic application online. It isn’t as glamorous as some might think. And I’m constantly snapping pictures of things that I would personally love to create on a textile. Tha hard part can be staying inspired when all other business matters & family life need tending. I find when I slow down and live my creativity comes racing in. Designing calms me down. I get excited about every design I make. Some are well received and others aren’t, but I keep on going. It’s my favorite part of the process. As for my brand…well, I appreciate that people want to hear our Petra de Luna story at all. I’m a small town girl that always felt my intuition should guide me…and it led me to traveling, creating textiles, building community and living life. I think everyone should follow their intuition…we’d probably have more ethical businesses.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Covid has tightened this up but I’d start local here in Ocean Beach. My favorite coffee spot with a morning walk on Sunset Cliffs. I would want my friend to see the gorgeous ocean and why we all love it here up at Cabrillo Monument. I love Old Town House on Newport Ave. I’d definitely want to take her to have drinks and experience the Liberty Station market with Stone, Pigment and General Moniker. I may or may not want to take her to Mexico for tacos and beer…and some fun international shopping. We could possibly do a boat tour or rent sup boards on Mission Bay. San Diego is an endless place of fun and wonder. I think certain people are drawn here and never end up leaving.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There is always someone that has helped a business succeed beyond the owner|founder. Honestly, I have read countless books, listened to podcasts, hired business coaches, and I still continue to do so. That’s not even everyone who’s helped me so my thanks is to everyone who has helped, supported and encouraged me…It matters more then I’d like to admit. Thank you.