We had the good fortune of connecting with Yinka Freeman and we’ve shared our conversation below.
Hi Yinka, where are your from? We’d love to hear about how your background has played a role in who you are today?
I was born in Sierra Leone, West Africa and grew up between the US and different African countries. Growing up an as international child has impacted my adult life a ton. The most prominent way my background has impacted my life is in the people I surround myself with. My friends, colleagues and network are extremely diverse. I appreciate being surrounded by others that are different from me; I love learning and participating in other cultures. I find that it has opened up my world and made me a very open-minded adult. There is a term for people like me, it’s called third culture individuals (TCI), those people “who were raised in a culture other than their parents’ or the culture of their country of nationality, and also live in a different environment during a significant part of their child development years. They typically are exposed to a greater volume and variety of cultural influences than those who grow up in one particular cultural setting.” Being a third culture individual, I find that I build relationships easily and have an expanded view of the world.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Triple Pocket Events is a full service company that focuses on intentionally designed inclusive experiences. We are a third party company that plans events for clients across the globe. We align ourselves with companies, organizations and individuals that have social causes in the forefront of their mission and help them create experiences that highlight those causes.
It’s taken me about three years to find what Triple Pocket’s purpose is as a company. In the beginning I was more concerned with getting a consistent number of events to plan, rather than planning events that bring communities together. What I found was that the money was coming in but I didn’t feel satisfied or fulfilled. I felt like I didn’t have a purpose. After working on some community events and really getting an understanding of how powerful those types of events can be for not only the attendees but for myself, my employees and the business, I made the decision to align Triple Pocket with clients that fit our core values. I had written out the core values of Triple Pocket before I even had the company name. These values are not only important to my business but they are equally important to the way I live my life. Doing business where the client’s mission is the first thing taken into account has really made me pay attention to how I plan events, it’s made me more intentional in the planning stages.
TPE Core Values
Honesty: All work is done in a transparent and honest manner
Fun: We create a fun yet effective work environment
Service: We are committed to always provide clear, concise, and friendly communication
Creativity: Thinking outside of the box to create a unique experience for those attending events managed by Triple Pocket Events
Details: Ensuring a professional service that meets the highest standard of work every time
Relationships: Triple Pocket Events is continually growing its industry connections to ensure clients receive the best quality service
Give Back: A social responsibility to nourish the communities and neighbors that are important to our success
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In my opinion the best thing about San Diego is how easy it is to get outside. We would definitely get in some hikes and beach days. Some of my favorite hikes, are Cowles Mountain, Iron Mountain, Torrey Pines and a stroll along Sunset Cliffs Coastal Trail. We’d make it to Ocean Beach Dog Beach, Coronado Beach, Silver Strand Beach, Windansea Beach, and for fun, Blacks Beach.
Food would be involved at all times, we’d check out some taco places starting with Tacos El Gordo (the Chula Vista location) and for sure make it to City Tacos in North Park. Shank and Bone is one of my absolute favorite restaurants, the catfish special is so delicious, I always get it and slather it with a heaping spoonful of their homemade chili oil. If we’re feeling fancy, then we’ll make a stop at Born and Raised, Huntress or Lumi. Speakeasies are a must on the list of places, False Idol, Young Blood and Realm of the 53 Remedies.
We’d go see a concert at the Rady Shell, check out Candlelight Concert and go to one of many festivals that takes place here.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This is almost impossible to answer because everyone around me is incredibly supportive of me. Over the years, the closet people in my network have been my mentors, personal and business coaches and biggest and loudest cheerleaders. They say your network is your net worth and I fully believe in that statement. I wouldn’t be half as successful if it wasn’t for my closet circle, which not only include my personal and industry friends, but my coworkers and clients.
Instagram: @triplepocketevents / @yinkagenevieve
Facebook: @triplepocketevents / @yinkagenevieve
Sharisse Coulter Photography Fiona Buckley Media