We had the good fortune of connecting with Yana Matosian and we’ve shared our conversation below.
Hi Yana, we’d love to hear more about how you thought about starting your own business?
I’ve always loved photography and have been taking photos for over fifteen years. I did not get seriously into it though until eight years ago when I had my son Mason. I remember always having my camera nearby and snapping photos of him almost everyday wanting to document every special moment, every milestone. We loved going for long walks in the park as a family and I’d always make sure I brought my camera so I could take some photos of my son and my husband. As you can imagine, we have a ton of photos of the two of them but very few of Mason and me and even less of all three of us. I knew that a lot of moms could relate to me — we are usually the ones taking pictures of our kids and rarely getting in the frame with them. So I really wanted give mothers like me an opportunity to change that. I started offering family photo sessions to my friends who I knew were in the same boat as me and really just wanted a few photos as a family and most importantly of them with their little ones. That was the main driving force that started my photography business — I wanted to give mothers a chance to get pictures with their kids and capture that special connection they have. I wanted to give families something to look back at as their kids grow and change. I wanted special memories to be captured and remembered and not forgotten. That’s how Yana Matosian Photography was born.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a family photographer, and my passion is to capture each family’s love story. The way a mother looks at her child, the way siblings hold each other’s hands, the way a husband glances at his wife — nothing portrays love better than these simple details photographed during a session. My goal is for clients, better yet my clients’ kids, to have something to look back at years down the road that documents the family’s story, their love, and connection throughout the years. I take it as the biggest compliment when my clients tell me that they will cherish the photos forever. That is my ultimate goal as a family photographer. I think, one of the main struggles of developing my photography business has been trying to find a balance between work and being a mom. Working from home while raising two little ones can be very challenging and very demanding but, to be honest with you, I wouldn’t want to have it any other way. I’m so very thankful for my supportive husband and family that let me pursue my dream and are always there to help when it’s necessary.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a friend visiting me here in San Diego I’d have so much fun showing them around our awesome city. I would for sure take them to all of my favorite beach spots — Coronado, Windansea and Scripps. We’d go for a stroll in Balboa park and have a picnic st Sunset Cliffs. We’d get some delicious Mexican food in Old town or in our family’s favorite Mexican restaurant in Santee — El Rancho. I’d love to take my friend for a bike ride around the San Diego Bay through downtown San Diego, Silver Strand and Coronado and have lunch in one of the cafes by the Coronado Ferry Landing with the spectacular views of the downtown across the bay. These are just some of my favorite places in San Diego and I always love sharing them when friends and family visit.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to dedicate this shoutout to my husband Alex. He has supported and encouraged me in all of my beginnings including starting and navigating my photography business. He’s been my rock that I can always lean on and, I believe, having that security allowed me to take a leap and follow my dreams of being a photographer. Running a business comes with a ton of stress, unknowns, and the struggle of balancing work/home life. Having a supportive partner is absolutely crucial, in my opinion, in sustaining a successful business. Alex is always there when I need him, whether it’s just moral support, navigating busy family schedules or just checking out a new photo location with me. He is the first one I share my new ideas and dreams with or just vent about a stressful day to. He is always here to celebrate my highs or cheer me up through my lows. I believe his encouragement and motivation has helped throughout the years and got me to where I am today with my business!
Personal photo credit Pura Vision Photo.