We had the good fortune of connecting with Whitney Woof and we’ve shared our conversation below.

Hi Whitney, have there been any changes in how you think about work-life balance?
You should never work harder than you live.

I am a strong believer in a positive work life balance, I say work should take up 40% of your time while life is the other 60% (more or less). This is something I deeply believe in and wish more people would take a similar approach.

Whenever I am onboarding a new hire, I let them know that I never want them to feel overwhelmed, stressed or overworked. I never want to cause anyone the misbalance of a toxic workplace that i’ve already had to experience in this industry.

I don’t work to live, I live and then my work financially pays for my life.

We’ve all had that boss who stay in the office until it get’s dark just to prove a point. To prove that they’re the hardest working one in the room, the boss who makes a comment when you try to leave before them, you know who i’m talking about. Frankly, I feel sorry for their lack of efficiency. They’ve had a full 8 hour day to get their work done and yet they overwork themselves.

My least favorite time of day when working in an office is around 430-5pm, typically by then my main tasks and major projects have been completed. Any pending items can wait until tomorrow morning, by this time of day i’ve already worked a long day and i’m ready to go home. This uncomfortable period of time is caused by not wanting to be the first one to leave the office. Whether it’s because you don’t want to leave before your boss does or because you simply want to make a good impression on your colleagues, those 2 hours of sitting and waiting around are the biggest waste of the day.

You end up waiting around for another hour or 2 sitting on your computer just to kill some time… You could have been binge-watching something at home, gone out to dinner, went on a nice walk, yet those 2 hours were stolen from you because you couldn’t confidently leave knowing you did a great job today. THAT is the toxic reality of the American 9-5, the uncomfortable reality of a work life balance.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Ever since I was a kid, school wasn’t for me. My dream was to work at a record label and be backstage at Coachella some day taking photos of all the headlining artists. I went to college because that was what you did after you graduated high school.

Right after my high school graduation, I moved up to Santa Barbara to attend SBCC. I lived in Isla Vista right on the water and partied for a year, getting that so called “college experience”. Around when my 2nd year of college had started, I began getting pulled out of school to work for an up and coming swimwear line called Hot As Hell. At the time any opportunity was better than sitting in class learning about anthropology. I was asked to travel to Miami for Swim Week and to New York for Fashion Market Week, I was to assist the team with coordinating their fashion shows. The moment I got back from New York I ended up dropping my classes, moving back to LA and continued building my work experience.

When I got back to LA I met a woman named Jules Newmark. She’s the owner of a boutique modeling agency in Hollywood called NewMARK Models. She was looking for an executive assistant and that was where my first 9-5 began!

At NewMARK I learned a mantra that will stick with me forever: “do what you love and love what you do”. I always ask, if you don’t love what you’re doing, why are you doing it?

After doing photoshoot production and social media content creation for up-and-coming brands and models, I found my passion for creative content. After 9-month’s of working in the harrowing modeling world, I left to do freelance content for musicians and artists. I went on to work at an influencer gifting showroom where I got to work directly with influencers and capture content for social media.

Photography had always been a pastime of mine, but this is when the true passion began. I was still working freelance on the side; styling, producing and curating photoshoots for various developing artists. But I realized that if I ever wanted to move out of my parents house, I needed something full time. This is when I met Andrew.

Andrew was a friend of my now ex-boyfriend’s, he had just started a new job at one of the biggest indie labels in the game, Concord. He told me about this new team they were building around streaming and digital marketing and thought I would be a great fit. Fast forward 2 months and there I stand in the Concord lobby for my first day working at a record label.

That first year I learned a LOT, I got to travel and work with some of the coolest artists I had admired for so many years. I realized that there was a lack in social media content being created and took it upon myself to fill that gap. I soon became the point person for all social media content creation and began building a team of creators. My role shifted into a more creative content-centric role where I was making social media and advertising content. My title soon changed from Digital Marketing Specialist to Creative Marketing Specialist.

About a year later, the team had slowly dwindled down to just a few. During this time I was shooting every major music festival in the U.S., living my childhood dream.

I was then promoted to Digital Marketing Manager where my role was to manage all of our social media platform partnerships. I was bummed because I was no longer managing and creating content but was excited to work closer with these platforms to find opportunities for collaboration. My day-to-day became conversations with Instagram and TikTok, working to land our artists editorial placements and now I am finally starting to rebuild our digital team.

4 years at Concord later here I am, 25 and building a brand new team as the Senior Manager, Digital Marketing.

To this day I don’t regret a single decision i’ve made leading up to this point in my life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Being born and raised in LA, you already know I have all the hot spots. From Silver Lake to Malibu, i’ve got you covered. This week I would have to take the week off work to show off my city of course.

Sunday – we’d start off in playa del rey at the beach, we’d pop by Playa Provisions for lunch then would picnic at will rogers park with fresh charcuterie at sunset.

Monday – we would walk to cafe luxxe and grab an oat milk latte then hit earth bar for an earth bowl for breakfast. We’d spend the day down at the beach and end up at The Golden Bull for dinner.

Tuesday – we’d drive up the coast and get lobster rolls and oysters from Broad Street Oyster Co. we’d go up Kanan and end up at Malibu Cafe where we’d drink and play games until the sunset

Wednesday – we’d start the day by visiting the Century City Mall, around lunch time we’d head to Terra at Eataly for some aperol spritz’s and lunch. Then we’d end up in WeHo walking Melrose and maybe grab happy hour at Gracias Madre before dinner at Craigs and a show at the Troubadour.

Thursday – we’d start the day off with a hike up Kenter Canyon, head to the palisades for lunch in the village then hit taco thursday at the beach club for dinner and grab drinks at the sky bar for sunset.

Friday – today would be the east side day, we’d start with brunch in Highland Park at Kitchen Mouse, then go thrifting in Los Feliz, grab a bite at Little Doms then head up Beachwood for a charcuterie sunset at Hollywood Park with a view of the Hollywood sign.

Saturday – today would be a Venice day drinking day, we’d start out at Dudley’s Market with oysters and orange wine, then we’d walk over to Chez Tex to visit Elias for more orange wine and light bites. We’d of course have to pop by the Win-Dow for some smash burgers and then hit Abbot Kinney for dinner and drinks.

Who else deserves some credit and recognition?
What I Was Doing While You Were Breeding by Kristin Newman has to be the best book i’ve read as a 20-something. I believe every 20-something should read it and relate back to it when in an adulting rut.

It proves that you don’t have to work that strenuous 9-5 desk job, staring at a computer every single day to live your life. Use your PTO, take a mental health day; you’ll never look back and regret it.

Website: www.whitneywoof.com

Instagram: www.instagram.com/whitneywoof

Linkedin: https://www.linkedin.com/in/whitney-farrer/

Twitter: www.twitter.com/whitneywoof

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