We had the good fortune of connecting with Tyler Sickmeyer and we’ve shared our conversation below.
Hi Tyler, what was your thought process behind starting your own business?
Fidelitas started almost by accident as an indirect result of my time in the concert promotion industry and my marketing successes there. A lot of it was being in the right place at the right time, but I was blessed to be the first in my industry to use Facebook and Text Message Marketing. That reputation for a forward-thinking approach helped launch Fidelitas back in 2008. I’ve never had a “real job” since college and I wouldn’t have it any other way!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our team at Fidelitas focuses on serving our clients as a Strategic Partner, meaning that we’re always looking out for our clients’ best interests ahead of our own while backing up our strategies with actionable insight. You’d think that would be table stakes in our industry, but sadly it isn’t. We’re well on our way to being the “15 year overnight success” that you hear about, and that’s largely because I’ve been fortunate to hire incredible people to serve our clients. Our core leadership team at Fidelitas is critical to both our own success as well as our clients’ success. One thing that I’ve learned along the way, and that I’ve tried to instill in our company from the top down, is an obsession with measurable results. When we’re vetting potential clients, we want to make sure that they’re going to be transparent with us about their numbers so that we can dive into the details and truly help them make more money from our work together- that’s why they hired us in the first place, right? Great creative is awesome and we love putting out eye-catching work, but if the results don’t accompany that work in terms of sales and profit for our clients, then the idea really wasn’t all that great, was it?
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a huge foodie and a fat kid at heart, so I’d want to hit up all of my favorites: Snooze for breakfast, The Fish Shop for fish tacos, Puesto, El Zarrape, Harney Sushi, and International Smoke. I love a great craft cocktail, and I’m not sure I’ve had better in San Diego than Cutwater Distillery. As far as things to see or do, lots of beach time, some deep sea fishing, and a rooftop bar or two would be in the cards.
Who else deserves some credit and recognition?
I wouldn’t be where I am today without the support of my family. My parents supported me from the get-go, even when times were tougher in our early years, and now that I’m married with two young boys I enjoy that same support from my wife Erica and our boys despite working long hours and traveling for work a good amount. I couldn’t do what I do without them.