We had the good fortune of connecting with Ty Schell and we’ve shared our conversation below.
Hi Ty, can you walk us through the thought-process of starting your business?
As a former studio owner the initial concept of Feeturre was to create an escrow type system for the music and entertainment industry. This concept came to me from recording many musicians at my studios that would meet with other artists to collaborate on projects. This initial thought process of an escrow system quickly expanded as I partnered with my long time friend and Entertainment Producer Casey Swift. We continued on a path of expanding the model beyond just musicians to entertainers, influencers, and their representation with a long term goal to incorporating the entire entertainment industry into the Feeturre platform. Feeturre seeks to be somewhat of an ERP or SaaS System for the entire entertainment industry.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Feeturre is a global collaborative creator marketplace connecting artists, influencers, and their representation in commerce. Feeturre has many different revenue streams for creators to monetize their talent and skillset. Creators can sell Skill for Hire services, Digital Assets that are instantly downloadable, and NFTs on Feeturre through the XRPL blockchain. Representation can sign up their artists and manage their profiles to control their pages and content. Feeturre incentivizes buyers and sellers with its own token on XRPL, aptly named, FEE. “Your Talent is Worth a FEE!”
I am most proud of the opportunity we are providing for up and coming artists and influencers in the industry to have a chance at collaborating with an artist or audience larger than their current fanbase. The idea of helping artists monetize and live off their craft is super fulfilling in my eyes.
I am a serial entrepreneur and have embarked on many business journeys in my life but I can honestly say creating Feeturre has been the most time consuming and strenuous projects I have ever undertook. We built the platform in Laravel Framework and the sure amount of php code required to complete the project has been a handful to say the least. But with the help of my Lead Developer Arun Arul we have been able to tackle the monster from both the front and back end.
I tell myself daily that it would not feel complete if it was easy to accomplish. I am going to really enjoy the victory when Feeturre changes the entertainment industry forever!
Feeturre is an amazing tool that is empowering artistry all around the world!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Probably Coronado Island. I love Coronado!
I am actually from Phoenix but Casey Swift and I visited Coronado Island a couple times during the development of Feeturre. We enjoy a break from the Arizona sun!
Who else deserves some credit and recognition?
I’d like to give a Shoutout to my partner in Feeturre Casey Swift. Casey is an amazing friend and has become a great leader on the Feeturre team. For years Casey toured with many famous dance groups around the world as a live show producer but has always found a way to stay grounded and helpful to his friends and family. He left the crazy hustle and bustle of Las Vegas and Los Angeles to come back to his home town of Phoenix and raise his children with his wife like a proud father! Casey gets an A+ for integrity and hard work ethic. As we continue to grow Feeturre I am excited to see how he adapts and further impacts the company in a positive manner.