We had the good fortune of connecting with Tracy Turco and we’ve shared our conversation below.

Hi Tracy, what was your thought process behind starting your own business?
I have always been a self starter and serial entrepreneur and branding /marketing whiz. I have been doing it my whole life . After meeting my husband 7 years ago we were able to infuse my design talents into real estate ( my husbands strong suit) I can visually see a project finished in my imagination before it’s even started ! When I walk into a space I download my imagination into the finished project . It s a god given gift .

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
It’s never easy taking the road less traveled . I have learned to just keep working hard and not get caught up in other peoples insecurities . No one can dictate the terms but YOU. I only do everything without fear and full confidence . My art and vision are my own and no one can take credit for it . I was voted class individualist in high school and that holds true today . My vision is my own and I don’t need anyones approval . Having a loving husband and family is all I need . I hav always branded myself strongly and that added to my succes. I have had stores in Dubai, Paris , Canada and nyc . I have sold 3 companies and have written 2 books and created one patent that I sold the rights to . I have trademarked all my intellectual property and ready to roll out a franchise in Orlando .. THE WORLD IS YOUR OYSTER ! .

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots in Palm Springs are obviously the MODERNISM MUSEUM , the cheetah hotel , the tiki hotel and art hotel . I just love welcoming and hosting people! When I m not working I’m getting coffee at cafe le jefa and hitting the Palm Springs vintage market . I usually cook dinner at home but love all the local restaurants.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First I thank god for giving me the talent and inspiration to be creative , My mom & dad who walk their own individual path of creativity. My husband for believing in me and letting me fly as high as a kite knowing he is there holding the string . My community who has shown appreciation and shares in our love to preserve the best of Palm Springs


Instagram: Tracy.Turco

Facebook: Tracy Turco lifestyle

Image Credits
Tracy turco david crotty

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