We had the good fortune of connecting with Susan J. Farese of SJF Communications and we’ve shared our conversation below.
Hi Susan, what’s the most important lesson your business/career has taught you?
The most important lesson that my business/professional career has taught me is to accept and ultimately thrive with change and reinvention rather than fearing or avoiding it. Change prepared me to function and succeed in professional nursing, where I worked in military as well as civilian medical facilities and had the opportunity to change roles/specialties several times. Clinical and other professional nursing settings included general medicine, cardiothoracic surgery stepdown, surgical intensive care, recovery room, orthopedic surgery, emergency room, advanced care/ICU and outpatient/ambulatory care, clinical research and legal nurse consulting. Each position and geographical move enhanced my area of knowledge, capabilities, confidence and overall decisions. Getting my masters degree in nursing instilled in me the importance of being a change agent – promoting and advocating for change. All of these changes prepared me for my role since 2011 as a PR professional. I utilize a combination of my nursing and professional business skills in personalizing my PR plan with each client, whether they are theatres, musicians, authors, filmmakers or businesses.
What should our readers know about your business?
I am the owner and president of SJF Communications, which was originally established in 2002 in San Jose, then Lexington MA in 2007 and since 2011 in San Diego. We provide the following Personalized Services for Individuals or Businesses: Public Relations/Publicist, Media Relations, Websites, Producing/Casting, Marketing, Writing, Social Media, Photography, Speaker/Actor, Coaching/Mentoring and Legal Nurse Consulting. Our tagline is ‘Creative Ideas | Dynamic Results’. What sets me apart is that I have had a diversified career, that am a veteran, that I have lived in several states and a few countries. I also come from an entrepreneurial family. The Myers-Briggs Type Indicator was a valuable tool for me as I transitioned from the military to civilian life. I have learned to provide personalized services for a variety of clients in several different industries. The major challenges were several geographical moves and opportunities for reinvention.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love the San Diego area (as well as California)! My favorite places in the San Diego area include Torrey Pines State Beach, Torrey Pines Glider Port, La Jolla, Del Mar, Encinitas and the San Dieguito River Park/Lagoon, the San Elijo Lagoon, Batiquitos Lagoon, Old Town, San Diego Zoo and Safari Park, Sea World. I also enjoy visiting Julian and Dana Point. Favorite restaurants include Mendocino Farms, Sammy’s, Las Olas, Ki’s, Cava, Luna Grill, Stratford Court Cafe, Jersey Mikes, Pacific Social, Bangkok Bay, Brigantine, Miguels, Board N. Brew, Karl Straus. I am sad that Casa Sol Y Mar closed recently when Coronavirus came into our lives.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are too many people to thank! Of course, family and friends, especially my husband and daughter for their constant support, my mentors in my professional nursing career, military and civilian, as well as my SJF Communications colleagues, clients and network in PR/Communications. I’d like to acknowledge Producer/Director Ron Kellum as the catalyst in my becoming a PR Professional in theatre as well as San Diego Musical Theatre where I moved into the PR role from 2011-2016.
Courtesy Photos, Emmy Farese, Aram Khachaturyan, Lourdes Araiza Beltran