We had the good fortune of connecting with Steve Mara and we’ve shared our conversation below.
Hi Steve, how does your business help the community?
Our goal is to give our customers as much fun as possible. We are constantly putting out surfing videos on our social media channels, instead of just posting “ads” for people to buy stuff. If there was a really big swell, people love to watch the highlights (and wipeouts), on our Instagram or Youtube channel. And when our fans are ready to buy, we provide the highest quality, at a lower price than our competitors. And spending less money usually equals more fun 😉
What should our readers know about your business?
Ho Stevie! is different than other surf shops, because we only sell our own products… not products from other brands. With the middleman markup eliminated, we can price our products considerable cheaper, even though we use some of the same factories (and therefore same quality) as the big brands. We also pride ourselves in our customer service… every email and phone call gets promptly answered, and if you message on Instagram or Youtube, I will personally reply to every message. I started with one product (mouth mount for GoPro cameras), and slowly added product after product… eventually Ho Stevie! grew to the biggest surf brand on Amazon, and just a few weeks ago we opened our retail store in PB. The answer is to always provide more value, and you will win.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Black’s Beach for sure… best waves, best surfers, and who can resist some nude volleyball!?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes! I think I owe most of my success to Gary Vee. He always talks about giving value, before asking for anything. Entertain your customers, and when they are ready to buy, they will come to you. Gary has a few books, the one off the top of my head is Jab, Jab, Jab, Right Hook.
Other: Amazon Storefront: https://www.amazon.com/stores/Ho+Stevie%21/Ho+Stevie%21/page/F90B162B-3945-423B-9154-0EE072948140 Google Maps: https://g.page/hostevie?share