We had the good fortune of connecting with Stephanie Hoyle and we’ve shared our conversation below.
Hi Stephanie, what role has risk played in your life or career?
In my career and life, risk-taking has always played a role. Sometimes the risk is bigger than other times, but I’m always analyzing and calculating the “what-if’s”. What’s the worst thing that could happen if I take this job, or what’s the worst thing that could happen if I don’t take this job? I like to look at all sides, pros and cons of a situation and assess the risk level. I make decisions quickly and always go with my gut. I live by a motto about failure and risk taking- “What if I fall? Oh darling, what if you fly.” It’s okay to try and fail because we learn. But if you don’t try, how is that going to make you feel? I always ask myself, if I don’t take this risk, and do XYZ thing, am I going to regret it? Am I okay with taking the risk and failing and learning from it? What if I succeed? You never know unless you try and taking a risk is the best way to learn.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Hoyle Marketing Group is a marketing and brand agency in San Diego focusing on aligning business and brand strategy to create a purposeful brand. Our focus is on understanding a brands purpose and why, integrating them together to tell a story and therein lies the magic. Brands that focus on why they do what they do, versus what or how they do it, are authentic and purpose driven. Steph Hoyle Brand Design, is part of Hoyle Marketing Group and is focused on the solo-entrepreneur or small business that wants to develop a look and feel, color palette and brand essence. Our 5-step program for developing a logo and brand identity for small businesses is a self-study, self-paced program. When a customer gets to step 5, Brand Design partners with the customer to develop their final look and feel. The road to entrepreneurship is never easy and is never the same. The path to feeling confident that I could leave my cushy corporate role with tons of benefits took years. I always felt stuck- I couldn’t leave because my family was relying on me to bring home that money, but I was so stressed that it was causing health issues. My entire life stopped when a health crisis hit. We began to evaluate my high-stress, lucrative career over my health and health won out. I hired a life coach, Megan Ladd, who helped me get my personal and professional life together, find meditation again, and start taking care of me, and at the same time, encouraging me to take a risk into start my own business. A year later, I own and run 3 businesses- Hoyle Marketing Group, Play like a Girl Softball Training and Hoyle Mortgage Capital. Along this journey, I learned to never give up. Having my own business was always something I wanted to do, I just never felt confident that I could make enough money to pay my mortgage and support my family. By talking with family and friends, and of course my number one support system- my husband, I overcame my fear of failure and decided to push forward. It is natural and normal for humans to have fear of failure, but if we don’t try, we won’t know if we can succeed. In the last year, there have been ups and downs along the way. I’ve learned a lot about myself, how to run a business, balance the books, process invoices, navigate getting health insurance for our businesses and manage client expectations. If I could do it all over again I would. I want the world to know that having the confidence to take a risk, being comfortable with failing, and having a plan of what to do in case that happens. I over-prepare and tend to go to the worst-case scenario so that way if something does happen, I’m not it complete panic mode. The most important thing you can do for yourself throughout your life is to take care of you- your body, mind and soul. We have one life to live and it should be your best life.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely take my friend to Little Italy. In my late twenties, my husband and I lived in Little Italy and its always been my favorite spot. We would start the morning at the Little Italy Farmer’s Market. We would grab a coffee and a chocolate croissant from a local vendor and walk up and down the booths, purchasing fresh fruit and other items. After the farmer’s market, we would walk along the bay, heading down the Seaport Village along the water. Circling back, we would stop at the Harbor Cruise stand and buy 2 tickets for a one-hour harbor cruise- the best way to see our beautiful city is on the water. After the boat cruise, we would grab a quick, healthy lunch at Tin Fish in the heart of downtown, pass by Petco Park, head up 5th Ave and walk back to our hotel. We would relax by the pool with a few delicious beverages. After cleaning up and getting ready for a night on the town, we would head to my favorite restaurant, Kettner Exchange, After a yummy dinner, we would walk over to Salt and Straw on India street, grab some ice cream and grab a table outside in the courtyard and listen to live music and people watch.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shout out to Jennifer Ingle. She has always been my cheerleader, pushing me hard in workouts through her personal training business, but also in my day to day life. She’s my rock and I’m her biggest fan.