We had the good fortune of connecting with Sherry Price and we’ve shared our conversation below.
Hi Sherry, we’d love to hear more about how you thought about starting your own business?
I would have a glass of wine at the end of my day as a way to transition from work life to home life. What started out as a simple way to relax and unwind after a stressful day turned into a nightly habit and a few more glasses. I knew this habit wasn’t healthy and I wanted to cut back and drink less.
As a healthcare professional, I found it challenging to take care of this without it hitting my medical record, becoming a red flag, or damaging my professional reputation if I talked to anyone about it. And I wasn’t interested in cutting out alcohol completely from my life. I wanted to not desire it so much and to be in control if and when I did choose to drink.
Through my journey, I’ve learned how to become a woman who can take it or leave it with drinking. It’s not by claiming a disease or following a traditional 12-step program. It’s by developing skills and lowering your desire for alcohol. Plus, it was important to me to offer this service in a private and confidential manner as this is what I wanted at the time. Thus, Drink Less Lifestyle was born. I’ve created a podcast and a program to help women learn how to rethink their relationship with alcohol and become someone who can take it or leave it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My mission is to empower women by helping them kick the overdrinking habit and regain confidence and control around alcohol while creating a life they love.
My programs are different in that they aren’t focused much on the alcohol, but on solving the issues causing the drinking while creating an amazing life they don’t want to numb out from. Many people think they drink for just fun or relaxation, but that’s hardly the real reason.
Alcohol is used for emotional management – because one’s feeling bored, lonely, frustrated, angry, or disappointed.
No one wants to be dependent on alcohol to cope with their life. They want to enjoy their life, engage with it and remember it.
In the beginning of my business, it was extremely hard for me to put my story out there. I was fearful of my damaging my reputation and what other people would think of me. The nudging inside my gut told me to keep going and to help others that were feeling stuck like me. Another thing that was difficult for me at first was owning that I still drink on occasion. Most people in this space have chosen to be abstinent but that’s not for me at this point.
A challenge that many women fear (myself included) is that if they drink less, their life will be less fun or more stressful or boring. But one overdrinks when something isn’t right in their life. And once that is cleared up, what really happens is the direct opposite. You create an Epic life because you’re now engaged with your life and doing things that bring you joy. You lose weight, set your kids up for more success by empowering them, set boundaries where they are needed, and improve your marriage and relationships with others. Many people ask why they didn’t do this sooner!
Over 90% of people who drink excessively do not meet the criteria of a severe alcohol use disorder. CDC Statistic. A problem with alcohol is not as black-and-white as we once thought. There’s a spectrum, just like most conditions. The best thing to do is to recognize when it’s causing negative consequences and solve it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Favorite Restaurants – Animae, Brigantine, C Level, Eddie V’s, The Market
I love San Diego and looking at it from the water. I’d hire a private sailing boat for 1/2 day and take in the beautiful skyline from a cruise on the Bay, take a walk/run along the embarcadero, grab a cocktail at The Grand Del Mar or The Pony Room at Rancho Valencia Resort. And I love the Flower Fields in Carlsbad in bloom!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A shout out to my husband for letting me figure this out in my own way and for supporting my efforts in helping other women!
Becki Freed Photography