We had the good fortune of connecting with Ruth Govea and we’ve shared our conversation below.
Hi Ruth, we’d love to hear more about how you thought about starting your own business?
I had previously worked for other wellness and beauty companies and was dissatisfied with the way they treated clients. Most of them operate on high volume traffic. In and out every hour, on the hour. 5 minutes at the beginning to prepare for your service and 5 minutes at the end to put yourself back together and out the door you go. When I went into business for myself I decided I wanted to focus on the client’s overall relaxation experience. Quality over quantity. One of my priorities is to allow ample time in between clients to not only provide the service the client has come in for, but to also answer any and all questions they have.
I like to visualize what my clients see and feel as they walk into my treatment room. Is the space clean? Is the music at just the right level? Is the treatment table comfortable and perfectly heated on a cold day, or the AC at a refreshing temperature on a hot day? I believe the right ambiance can take your relaxation experience to the next level.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own a skincare and massage business. I’ve been in business for 8 years now. Going into business for myself was…scary to say the least. I started out as a massage therapist and later went back to school to become an esthetician as well. I had a thriving business in OC for 6 years, and in 2019 I moved to Temecula and had to restart all over. Then Covid hit in 2020, so 2021 is like my third restart. I can’t say I haven’t been demotivated in the process, but I do have this burning desire within my heart to help people. It’s interesting because 2020 was the year that defined “essential workers”. My industry definitely got put on the back burner. However, when I reopened I realized my work is essential to a lot of people when it comes to their mental health. Some people may consider facials and massages a luxury, but I’ve found that most people consider it the only time they’re able to take for themselves to destress. I’m glad to be able to help in that manner and I’m excited to continue doing that into the future.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Temecula is known for their wineries. We would definitely visit a couple of them – Miramonte, Robert Renzoni or Ponte are really good ones, but you can’t go wrong with any of them to be honest. Also, a trip to Old Town Temecula is a must! So many good restaurants and lots of different food. My favorite so far has been Espadin for their delicious tacos and drinks.
Who else deserves some credit and recognition?
Definitely my husband, Felipe. He is my biggest supporter and has seen my potential even before I realized it. He encourages me to challenge myself daily and to dream big. Also my six-year-old son, Elias. Everything I do is for him and his future.