We had the good fortune of connecting with Robyn Scherer and we’ve shared our conversation below.
Hi Robyn, is there something that you feel is most responsible for your success?
I feel that consistency in your daily approach as well as your yearly approach to your business is key. To build a business that lasts, you need to tend to it every day, conquering the immediate “to do” lists, as well as continue your education in your specific area minimum once a year. I tend to do my “continuing education” in the first quarter of the year when I am not as busy on location shooting. I will take a class on being more creative, or how to improve my images through creative shooting or unique editing. I have taken a variety of classes from flash classes to enhance my event shooting skills to posing breakouts to add more personality to my images or to draw out the personalities of my clients. Constantly working on and in your business is key. If you’re only focused on the immediate tasks at hand, you’ll lose whatever overall focus and drive you had because you’ll burnout. For this reason, I feel strongly about my down time in the beginning of the year. It lets me refocus and readjust my trajectory if needed after looking at the big picture.
Please tell us more about your career. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I am a photographer and have felt that I have been one since owning my first camera at the age of 8. I absolutely love documenting not only the life of my family but the love and connection of the families that step in front of my camera. I am also passionate about capturing high school seniors in this special phase of life they are in…straddling being a child and becoming a young adult.
I believe what sets me apart from my competition is my own approach to photography. I am meticulous in my direction/posing that allows genuine emotions to show up on film. I am constantly educating myself on the best ways to bring out the essence of who is in front of my camera.
I am very proud of my High School Senior work on the campus of OLP. My lifestyle brand of senior photography has been featured in their award winning yearbook for the past 5 years. I am also proud of the lifestyle photography I deliver to my family clients! I love delivering a gallery that makes the Mom of a Senior cry with joy at the growth of her child and making a Mom gasp with delight when she sees the connection of her beautiful family appear on the screen in a way she couldn’t imagine. I have been working on my business for 6 years and love how it continues to grow.
I believe I am where I am today because I am always focusing on my current and future goals. From the very start, I have had goals that I strive for each year whether they are financial or creative in nature, and most often they are both. I have met a lot of creative people along the way and taken a slew of classes from other photographers I look up to. I am always open to growing and learning.
One of the challenges I have of owning my own business is that I feel like I am always working whether it be physically or mentally. I am always thinking of how to better serve my clients, or how to create a better image at a certain location. Your owner hat seems to always be on. This is an area in which I still need to find balance.
What I want people to know about my brand is that I am ALL IN. I will be present, I will be energetic and ready for a laugh, and I will ALWAYS give you my best.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego is a giant playground. If I had a week off in the summer to just vacation around San Diego, the first thing I would do is go for a run on Sunset Cliffs. I ran the cliffs for 20 years and the ocean views are never lost on me. I would also hit Ocean Beach for some really fun boogie boarding. For some really great food, I love dining at almost any sushi place! Sushi Freak off Linda Vista road is in a strip mall but has some of the best rolls ever. A day in my vacation would also take me up to Newport to Fashion Island. I love shopping around up there and enjoy a great steak meal at Flemings to end the day. I would definitely stop in Laguna on my way back down to San Diego. There are some great boutiques and lovely ocean views. You are also able to see some great artwork there as well. Laguna is also know for the Pageant of the Masters. This show is like nothing you have ever seen before. It will completely blow your mind and the surrounding art shows before the main event are not to be missed.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have learned so much through working with Rebecca Franson of CameraMama, through the ClicknMoms and Unraveled community – from breakouts that are self guided study to 4 week classes where you are given thorough instructions and tasks to complete for critique. All three communities are a wealth of information. In addition, I would love to acknowledge one of my biggest supporters, the community of the Academy of Our Lady of Peace, all girls Catholic school. OLP has entrusted to me for the last 5 years the work of creating the yearly senior portraits for the senior class. The senior class comprises 170-200 young women and these senior portraits are put into their award winning yearbook. The leaders, faculty and young ladies of the school continue to be a huge support and inspiration to me. And, of course, my family! That goes without saying. They are a constant source of support and a good laugh!
They are all my images. 🙂