We had the good fortune of connecting with Rachelle Fallon and we’ve shared our conversation below.
Hi Rachelle, what do you attribute your success to?
The most important factor behind the success of my brand is the unique convenience of being mobile. Being mobile gives me an edge over my fellow cosmetic tattoo artists. The pandemic presented my business with a silver lining because my clients love that I come to them in my super cute converted, health department approved, vintage trailer.
Alright, so let’s move onto what keeps you busy professionally?
I went to college and studied art and marketing. I knew that whatever I pursued it would be creative. I was a stay at home mom for many years because raising good humans was first and foremost. Once they got old enough I started an Etsy shop called Spoonerz. I made unique jewelry from silverware and was very successful at that for 10 years. Bending silverware is hard on the hands, for this reason I needed a new venture. By this point I was good at being an entrepreneur. I was enthralled with the brow tattoo craze and just knew I had to try. After being certified I began looking for a spot to work in. Salon monthly rentals were quite expensive and I definitely wasn’t making that kind of money yet. I saw a vintage trailer online and had a light bulb moment. I inquired with my county and by golly they had a program in place for mobile body art facilities. It took a good 6 months to get everything built to code and in order. There were setbacks and days when I just couldn’t strip paint off one more thing. After I got the green light from the health department I was off and running. Did I mention that I had to learn how to backup this trailer? Oh Lordy, let’s just say there are a few minor dings and a missing lamppost on my driveway. I was deeply committed and determined to succeed, no turning back. I did lots of people for free to start and slowly built a clientele. Then this huge wrinkle called COVID hit. I was parked for a while but continued practicing and taking online courses. I hit the pavement once again and was gaining new clients right and left. Several times I wanted to throw in the towel but kept on keeping on. Never quit is my motto. I am now several months booked out and just love my daily adventures. I want the world to know that when you have a passion and a unique idea never let anyone tell you it can’t be done!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Without a doubt we are hitting the Temecula Valley wine country. We would get a super cool Airbnb out there because there are so many neat ones. We would pack our bikes and hiking shoes for daily excursions, then head to one of the resort spas for massages and self care. Temecula Old Town has a super fun night life with some really neat restaurants. We would also go get wild at Pechanga Casino. I’ve lived here 26 years and just love the people and community. An hours drive takes you to San Diego, the beach, the mountains, Disneyland, or Palm Springs.
Who else deserves some credit and recognition?
The credit will forever go to my family, my biggest fans. They unconditionally support me in all areas. My kids father is the one who found, designed, and built my trailer. Without his abilities I would not have a mobile studio. My mom and daughter courageously let me tattoo their brows first, oh how my anxiety was off the charts. My brother painted some really cool art to hang in the trailer and my sons help me with regular maintenance.
Photography As You Wish Peyton Burns