We had the good fortune of connecting with Rachel Jennings and we’ve shared our conversation below.

Hi Rachel, what do you attribute your success to?
The most important aspect of my business and the success of my brand is the success of others & to inspire other to be themselves. I love helping others find those unique pieces to add to their wardrobe which makes them feel amazing because we all know when you look amazing, you feel amazing and when you feel amazing you can’t help but attract others to your positive energy. The world always needs more of that!

Alright, so let’s move onto what keeps you busy professionally?
Currently Crimson Collective is a retail booth located inside Lucky Street Antiques. Growing up I dreamed of having my own store that carried everything that I love. In college, my fashion class at the time had us go into detail of what our future store would carry. By then I had years to imagine exactly what that would look like and was ecstatic to write the paper. The shop would open in the morning as a coffee house cafe, it would have a boutique & record shop that opened 10-7. The cafe portion would close up mid day & the place would become a music venue / restaurant for the evening. The teacher said to the idea at the time it was too much. From that day I knew it would be my life’s work to prove her wrong. Lol . Not to say she wasn’t right that it Was in fact a lot, but That wasn’t going to stop me. So here I was with what felt the world against my idea , I knew I had to start somewhere . I had worked retail & customer service my whole life and have been obsessed with fashion so I figured I’d start there. Bought a rolling rack filled it with thrifted finds and started selling locally to friends on Instagram on the side of working 2 jobs. Trying to find time for anything on the side of 2 jobs was extremely hard but I knew my end goal and had to constantly keep that in mind. It got to the point of me working nonstop and doing pop up shops became my “break” since I would always set up shop where I could watch and support live music!!! Which FYI, I Am a huge supporter of the local music scene & will always post about local shows going on in the area!! The shop has been such an amazing learning experience for me. It is nowhere near where my vision is for it to become but all I can say is that it feels damn good to look back at where I was even last year and see the growth. If you have a dream never let anyone tell you your dream is too big or impossible, all it takes is putting one foot in front of the other each day and hey even sometimes a step back but never give up, your future self will thank you for it!!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well I have to say one of my favorite things to do is wake up and grab a Frazier farms breakfast sandwich and mocha and cruise the strand in Oceanside or find a nice quiet spot on the beach for a pic-nic. I obviously love thrifting. One of my favorite places has always been flashbacks which I worked for briefly but there are several hot spots to hit all over north county. Besides thrifting, coffee & the beach I love live music. I have been fortunate enough to live in downtown oceanside where on Tuesday nights over at Coomber Craft Winery there is quite the amazing turn out of local talent for the open mic nights. There are also tons of delicious restaurants popping up daily but I’d have to say for a nice craft cocktail & food Masters Kitchen & Cocktail is among my favorites. Chanel & Mariah that work there are The Absolute Best!!!

Who else deserves some credit and recognition?
First and foremost I am grateful to God for guiding me through this crazy thing called life and to all of my family & friends for putting up with me through it! I am forever grateful to Dave & Donny the owners of Booze Brothers Brewery. Their Vista location is where I first started doing pop-up shops at their Back Porch Showcase hosted by one of the best human beings & killer local musicians Shane Shipley. The friendships created here & the love and support of local artists & creatives that came about from these showcases was something so incredibly special!! The support I’ve had from the local musicians that took part in these showcases as well as the family of friends that came together here holds a special place in my heart. Some of the local musicians that I have met here have been so supportive, they’ve invited me to set up with them at their shows else where and many have donated to the shop including Brandon Schield many know as Hippy from Hippy & The Goods, Chris Avetta , Hllndr, Kimmi Bitter, The Queen Dalini, Ellis Bryant , Jess Wright, the boys from Sycamore , Dulaney & Co., Richie Hernandez , Francis Blume , Aidan Norcross of Johnny Deadly Trio & this is just scratching the surface of the support I’ve found here in San Diego. Some other business that have been super supportive of my journey that I couldn’t be more grateful for are Terry & Kat with Black Hat Breads , Dennis owner of DPM Guitars, Romi & Fio with The Bountiful Bag & Camille of SD Happy Feet Booking . Thanks to all of you for keeping me sane and keeping my dreams alive so that I can inspire other to do the same, I love you all!!

Instagram: Crimsoncollective.shop
Facebook: Crimson Collective
Other: The Vintage Marketplace My booth Crimson Collective is located inside at is Lucky Street 1722 S. Coast Highway Oceanside, CA 92056 Open every Wed.-Sun. 10:30-4pm

Image Credits
The Queen Dalini – instagram @thequeendalini . Photographer for image of me wearing red hat. The rest are my own personal photos .

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